Description

I’m a social media professional who loves turning ideas into meaningful digital experiences. With a strong background in social media management and marketing, I help brands tell their stories, grow their audiences, and create content that actually connects with people.

I thrive at the intersection of creativity and strategy, whether it’s planning campaigns, analyzing performance, or finding new ways to engage communities online. I enjoy collaborating with teams to align marketing goals, increase visibility, and deliver results that have a tangible impact.

Outside of work, I’m always exploring trends, learning new tools, and thinking about how digital spaces can feel more human, authentic, and inspiring.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Minarets Pharmacy Ltd
Social Media Manager
HEALTH AND WELLNESS
January 2023 - Today (3 years and 5 months)
• ● Increased Instagram followers by 30% and boosted engagement rate by 25% within 6 months through targeted campaigns measured using Instagram analytics.
• ● Led a 4-person marketing team to implement digital marketing strategies, growing online customers by 18%.
• ● Managed social media ad campaigns, achieving a 3x return on ad spend (ROAS) through targeted Meta ads.
Social media digital marketing Marketing Communication Communication strategy
Workpro Africa
Social Media Strategist
March 2024 - May 2024 (2 months)
• ● Launched brand presence on TikTok and Instagram, building an engaged community within the first 90 days.
• ● Created social media calendars, scripts, and video content that improved post reach by 35%.
• ● Edited promotional videos using Canva, Capcut, and Inshot, enhancing video engagement rates by 20%.
The Soft Skill Edge
Social Media & Content Manager
March 2021 - January 2022 (10 months)
• ● Created and scheduled multi-format content (text, image, video) across LinkedIn, Facebook, and Instagram.
• ● Boosted engagement by 22% by organizing virtual events and strategic campaigns aligned with brand goals.
• ● Built a consistent monthly content calendar to improve posting frequency and audience retention.