Freelancer profile translated to English.
Back to original languageAbout Prazowski
Expert in managing DAM (Digital Asset Management) solutions with strong experience in Adobe Experience Manager (AEM). I support you in the design, implementation, and maturity of your DAM solutions, ensuring their adoption, stability, and strategic alignment. As a technical-functional Lead and Product Owner, I manage complex projects, integrating automation, migration, and workflow optimization, with an agile and collaborative approach. My goal is to help your team fully leverage your DAM solution to gain efficiency, improve metadata quality, reduce integration times, and promote the consistency of your digital assets. I unite and coordinate your business and technical teams: developers, testers, architects, Product Owners, to deliver tailor-made solutions, connected to your tools (Salesforce, Workfront, middleware). I am an expert in project lifecycle management, roadmap definition, backlog prioritization, and change management. Thanks to my experience, I have carried out custom DAM deployments, automated metadata enrichment using AI (Google Gemini), and developed APIs for seamless integrations. I am also skilled in migrating from legacy systems to Cloud environments (AWS S3), ensuring productivity and efficiency gains. I help you transform your asset management into a strategic lever for your growth. Together, let's build an agile, scalable, and results-oriented DAM solution.
French
Native or bilingual
English
Fluent
Can work on-site
Paris 17e Arrondissement (up to 50km)
Experience
- Desjardins🎯 Technical-Functional Lead – DAM AEM ExpertBANKING AND INSURANCEApril 2025 - October 2025 (6 months)Montréal, CanadaAs a technical-functional lead on the Adobe Experience Manager (AEM Assets) solution, I support business and technical teams in the adoption, implementation, and maturity of their Digital Asset Management (DAM), recently configured from scratch to meet the needs of marketing teams.🔹My main responsibilities:• Organize and lead training, coaching, and knowledge transfer sessions for Desjardins teams• Gather and analyze business needs to align AEM Assets functionalities with user expectations• Lead scoping workshops, write functional POVs, and conduct product demonstrations• Write user stories, define acceptance criteria, prioritize the backlog, and plan sprints• Coordinate development teams (India), facilitate Daily stand-ups, sprint reviews, and retrospectives• Lead testing phases (SIT/UAT) and manage issues with relevant teams (client, Adobe, QA)• Track issue tickets and enhancement requests with Adobe, and manage deployment and post-go-live support phases (hypercare)• Lead a multidisciplinary team of 7 people: 2 Product Owners, 2 developers, 2 testers, and 1 technical architect💡 The Desjardins AEM DAM was designed using Admin View and Asset View modes, according to user profiles. It is already connected to the Workfront MRM tool to optimize the asset lifecycle, and an integration with Salesforce Marketing Cloud is planned soon to streamline omnichannel distribution.🎯 Objective: ensure the technical-functional consistency of the DAM solution in an agile environment with a strong collaborative dimension, while ensuring the system's long-term adoption and stability.
- AccorSenior Product Owner DAM AEMHOSPITALITYApril 2021 - March 2025 (3 years and 11 months)Issy-les-Moulineaux, FranceAs Senior Product Owner DAM AEM at Accor, I played a key role in the strategic choice of the AEM Cloud DAM solution by participating in the RFP. I led the industrialization of the DAM and defined migration plans from legacy tools to a centralized solution. My role also includes establishing and managing the product vision, while ensuring smooth coordination between business and technical teams to guarantee project success.Key responsibilities:- Define and implement the product vision- Organize PI Planning for coherent increment planning- Continuously manage and prioritize the Backlog- Track and update the product roadmap to align long-term strategy with immediate operational needs- Automate metadata management through workflows, including the use of Google Gemini AI to improve metadata quality- Develop an API for asset import via a dedicated middleware, enabling seamless integration tailored to business needs- Implement the Media Portal DAMTools and environment:Using Jira and Confluence for task management and collaborative documentationAWS S3 Bucket for data storage and managementExpertise in CMS, DAM, and PIM systemsResults:Reduced digital asset processing time through metadata automation and optimized workflows.Improved data quality via the integration of Google Gemini AI, increasing metadata accuracy and consistency.Launched an asset import system, reducing integration times by 50%.Accelerated team collaboration with a functional architecture effectively connecting tools to the DAM.Strategic alignment between product objectives and business needs, optimizing roadmap and priority management.
- DANONESenior Product Owner DAM & CMS AEMAGRICULTUREApril 2020 - March 2021 (11 months)Saint-Ouen, FranceAs a Business Analyst AEM & DAM at Danone, I contributed to the development and maintenance of AEM 6.4 and DAM products, while ensuring effective communication with stakeholders from the Special Nutrition (SN) division globally.Project context:Development of AEM 6.4 products, covering the management and maintenance of all SN division websites: Nutricia, Cow & Gate, Aptamil, Milupa, Hifamily Club, Aptagro, Dugro, Bledina.Deployment of DAM products, including the implementation of the Asset Share Portal (SN) and integration with the ESKO Packaging tool.Team: 10 FTE, using Scrum and Kanban methodologies, with a mixed internal and offshore team.Responsibilities:- Gather and analyze business needs from stakeholders.- Product launches: Documentation, Kick-off, creation of diagrams and mockups, Backlog management, effort estimation, and planning.- Write INVEST user stories, acceptance criteria, functional and technical specifications (using Jira and Confluence).- Daily and weekly project monitoring: leading daily meetings, workshops, and Steering Committees.- Management of the Product Maintenance Agreement (TMA) for products, ensuring the maintenance and continuous improvement of implemented solutions.Tools/Environment: Jira, Confluence, Workplace, AWS S3 bucket, ESKO, Postman, Adobe (AEM 6.4, DAM, PIM, Analytics, Campaign, Forms), Power BI, Gliffy.Results:- 30% reduction in incidents.- Launch of a new website within the allocated time and budget.
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Education
- MASTER II - COMMUNICATION DIGITALEECS - European Communication School2014Projet de fin d’étude Master II : création de l’application : Munchies. Une application de partage de vidéos et de photos, qui permet à ses utilisateurs de publier des contenus et de pouvoir associer plaisir de la rencontre et de la découverte culinaire. Basé sur le concept du voyeurisme gastronomique, le « Mok Bang ». Munchies, permet aussi bien à ses utilisateurs de partager un repas avec un inconnu au bout du monde, mais aussi de pouvoir observer et d’échanger autour d’un même thème : la cuisine. Projet de fin d’étude Master I : développement de l’innovation : Finger That. Cette innovation est une carte de fidélité biométrique avec détection du système veineux. L’objectif est de multiplier les achats du consommateur en proposant des avantages personnalisés à sa consommation et surtout permettre à l’enseigne d’analyser l’acte et les données croisées du client.
Certifications
- Product Owner (PSPO I)Scrum.org2019
- Scrum master (PSM I)Scrum.org2019