Freelancer profile translated to English.
Back to original languageAbout Pranavan
Hello, I am aRevOps & digital marketingconsultant, specializing in automation, acquisition, and web analytics.
🎯My goal:Improve your performance & customer experience through digital channels.
With over 3 years of experience (freelance and employed), I have assisted various companies in:
- Functional analysis of their CRM, ERP, or marketing activation platforms.
- Improving sales processes and customer experience through marketing automation.
- Designing and planning a tagging strategy for your website.
- A/B tests on websites or applications to increase conversion rates.
- Auditing and optimizing performance on paid channels (improving campaigns, audiences, and conversions)
E-commerce, B2B companies..., I adapt easily based on your company culture and project management.
🧰 Here is my toolkit:
- ERP & CRM: Salesforce, Sage 50c, Pipedrive, Customer.io
- Web analytics & Traffic management: GA4, Google Tag Manager, Looker Studio, Hotjar, Optimize
- Automation: Zapier & Make
- Emailing: Sendinblue, Mailchimp, Lemlist, Mailjet
- Paid channels: Google Ads, Meta Business Suite, LinkedIn Ads
- SEO: Search Console
- Project management: Notion, Jira, Slack
Tamil
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- DanalakshmiDigital Transformation ConsultantRETAIL (LARGE RETAILERS)March 2022 - Today (4 years and 3 months)- AMOA & deployment of Sage 50 ERP: sales & accounting management with specific challenges related to wholesale- Connection with IoT (barcode scanner) & APIs to internal applications- Creation of internal data visualization- Website design (Prestashop) with custom development- Occasional needs: emailing & Meta Ads campaigns, Whatsapp Business automation
- Avenue MontaigneSEAE-COMMERCEApril 2021 - Today (5 years and 1 month)New York, United StatesSetup and management of Google Ads campaigns (Search, Shopping > Perf Max)
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Education
- Master Strategic Marketing & Data ManagementINSEEC2022
- MSc Marketing Data & E-CommerceSkema Business School2023
Certifications
- Digital Marketing AssociateMeta2023