Pragya-Jane Banham

Responsible for the editorial management of the Sanofi EN/FR corporate website in (https://www.sanofi.com/).

In addition to content editing, proofing, formatting in line with digital/UX good practice, performance reporting, troubleshooting and providing digital content expertise to internal stakeholders and content creators, I also worked on 3 key projects:

1. Launch of new Sanofi brand identity and implementation on the corporate website

2. Migration/QA of all corporate website content from a redundant CMS to a new one

3. Transformation of the corporate website (audits, content types/elements scoping, content scoping/editing) to meet the new brand guidelines and Sanofi's forward vision

Worked on various EU digital communication projects particularly the optimisation of legacy websites. I led work on the content components (initial analysis, strategic approach, design, implementation, editorial guidelines, content briefs, writing, editing, proofing) for the modernisation of the flagship EU website: https://european-union.europa.eu/index_en (2.5 million+ UV per month).

In another key project, I led the strategic content work for the migration and optimisation of 27 national European Commission representation websites. This involved the development of a core strategy, prioritisation and content creation in line with user and organisational needs, and content structure and guidelines which allowed for national priorities and localisation. Provided content implementation and editorial support/guidance for the Irish and Italian pilot sites https://ireland.representation.ec.europa.eu/index_en, https://italy.representation.ec.europa.eu/index_it.

With this association, I worked on two major digital projects, provided training to 70 staff and ad-hoc communication expertise.

In the first key project, I managed the overhaul and migration of the corporate website (https://www.entsoe.eu/), including new content structure, design, content production and opening of social media channels.

In a second project, I provided communications, reporting and user experience support for a new EU market data platform (https://transparency.entsoe.eu/), including user research (testing, analysis, recommendations), the set up of an EU-wide stakeholder user group, plus pre and launch communications and readiness planning.

I developed and delivered staff training on business and web-writing skills, along with behavioural sessions to improve internal communication and email etiquette. In collaboration with HR, I also provided one-on-one mentoring and train-the-trainer sessions.