Freelancer profile translated to English.
Back to original languageAbout Prachya
EXPERT IN B2B MARKETING STRATEGY & ACQUISITION | +12 years of experience in startups & SMEs
Former Head of Marketing Communication & Consulting Director (Biggie, Embryolisse, Fluicity, MakeMeReach). I support startup and SME leaders in defining their marketing vision and driving their growth with measurable results.
🤝 HOW CAN WE COLLABORATE?
- Fractional CMO to meet the need for senior marketing leadership without the cost of a full-time permanent position. I integrate into your team to drive your positioning and growth strategy through a clear action plan, ensuring its operational deployment (lead gen, SEO, paid, social).
- Tailor-made 360° audit and roadmap development to generate qualified leads for your sales team.
- Go-to-Market strategy design for your product launch with measurable results.
📈 ACHIEVEMENTS & MEASURABLE RESULTS
- Marketing strategy management in startups and SMEs: +155% MQL (Qualified Leads) generated in one year (Fluicity), successful launches of 8 products for Embryolisse.
- Online media budget management: €15M+/year managed for strategic accounts (Zara, L'Occitane, Red Bull, Tristar Products, Audible), generating +210% business growth for the Agency division at MakeMeReach in 2 years.
- New Business Expertise: +100% of the objective achieved in 2024 with major account wins in tenders (Cdiscount, Topicrem, Dermophil).
✅ B2B EXPERTISE
- Work on B2B marketing positioning
- Creation and implementation of data-driven digital strategy
- Qualified lead acquisition for your sales team
- Acquisition funnel optimization
- Inbound marketing: content, SEO, automation
- Growth marketing
🔍 SECTORS
- Tech
- Agency & Consulting
- Beauty & Health
- Energy
I look forward to learning more about your strategy and needs.
French
Native or bilingual
English
Fluent
Thai
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Biggie GroupHead of Marketing & CommunicationDIGITAL AND ITJune 2025 - February 2026 (8 months)Paris, FranceBiggie Group is an international marketing player, bringing together 350 experts and 10 offices worldwide to accelerate brand growth through the hybridization of media, tech, and creative expertise (thanks to the group's agencies: Biggie, Gamned, Beastly, Kazam).
- Direction and execution of Biggie Group's marketing and communication strategy to boost brand visibility and engagement.
- Close collaboration with sales teams to generate new business opportunities through targeted events, lead generation, and innovative campaigns.
- Development of high-value offers highlighting the unique expertise of all Biggie entities (media, creative, influence, and PR).
- Ensuring international alignment in Biggie's key markets (France, Switzerland, Belgium, Italy, Brazil, and MEA).
- Management of a team of five people.
Results:- Launch of 5 offers generating upsell and cross-sell, including SEO/GEO solutions, media x influence, and technological solutions.
- +120% press coverage in 2025 vs 2024.
- BiggieConsulting Director - New BusinessDIGITAL AND ITNovember 2022 - May 2025 (2 years and 6 months)Paris, FranceBiggie is a global marketing consulting and activation agency bringing together 160 experts in 10 offices, serving brand growth through a unique hybrid approach combining strategy, data, media, and creative excellence.
- Management and organization of responses to Biggie's tenders (RFPs).
- Implementation and optimization of processes to increase the efficiency of tender responses (orchestration, monitoring, and results analysis).
- Collaboration with sales teams to generate new business through media strategy recommendations.
- Providing strategic insights during client business reviews to foster cross-selling and up-selling.
- Development and sustainability of high-level client relationships with decision-makers.
- Design of offers and strategic partnerships generating business in innovative segments.
- Ensuring the deployment of business strategies through the coordination of various group stakeholders (Sales, Marketing, Strategy, OPS, Delivery).
Results:- New Business Objectives 2024: 100% achieved.
- Tender (RFP) wins: Topicrem, Cdiscount, NaTran, Adopte, Dermophil, Femannose, Idorsia.
- Laboratoires EmbryolisseDigital ManagerFASHION AND COSMETICSJuly 2021 - July 2022 (1 year)92130 Issy-les-Moulineaux, FranceA French pioneer in beauty care since 1950, Embryolisse offers minimalist and high-performance formulas, favored by pharmacists and professional makeup artists worldwide for natural and responsible beauty.
- Definition and management of the overall digital strategy and influence with internal decision-makers (C-levels).
- Management and success of digital launches for 8 new products.
- Supervision of the brand's international social media strategy.
- Direction of strategic projects (Acquisition, CRM, E-commerce, and Brand): selection and management of new partners (media agency, content creators, studios) and implementation of new tools (Klaviyo).
- Restructuring of the team (3 employees) to optimize operational efficiency across all areas.
Results:- E-shop revenue targets: achieved at 120% in Q4 2021 and 125% in Q1 2022.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in ManagementEXCELIA Business School (Ex- ESCEM)2014Master in Management, Marketing
- BachelorIUT de Sceaux2011Bachelor, International business & marketing
Certifications
- Google Adwords Certifications (Fundamentals & Search)Google2018