About Prabhjot
I'm a creative copywriter and brand strategist whose work has been published in India's top national newspaper, The Hindu BusinessLine. I've written for brands within the Coca-Cola ecosystem and across FMCG, beauty, alco-bev and real estate. I bring a research-led approach to my writing, helping brands communicate with clarity, personality, and cultural relevance.
English
Native or bilingual
Hindi
Native or bilingual
Remote only
Primarily works remotely
Experience
- Leapfrog Strategy ConsultingCreative Manager - Cultural Insights & SemioticsCULTURENovember 2022 - November 2025 (3 years)New Delhi, IndiaDuring my time at Leapfrog, I have:
- Been a co-columnist for a bi-weekly series called 'Objects in Consumer Culture' for a national newspaper called The Hindu Businessline (print + digital)
- Co-authored a research paper on financial inclusion of the 'Next Billion Consumers', awarded Best Research Paper at the 31st MRSI Conference.
- Researched and wrote analytical blog posts on branded content and marketing strategy for providing actionable insights for marketing professionals.
- Managed LinkedIn socials for the company. Wrote content, edited and published podcasts, and handled social media marketing.
- Conducted and moderated IDIs and FGDs for projects with companies such as Coke USA, ABD Distillers, Wildstone, and Dvara Research, leading and managing research end-to-end.
- Conducted semiotics-driven research for brands such as Mahindra & Mahindra, Emami, Google, Nestlé, Coke USA, University of Australia, Triveni Sugar and others to uncover cultural meaning and drive brand growth.
- Leapfrog Strategy ConsultingSemiotics Consultant (Freelancer)CONSULTING AND AUDITSDecember 2025 - Today (8 months)Gurgaon, IndiaAfter three years at Leapfrog in a full-time role, I transitioned to a consultant position, focusing on semiotic decoding, generating cultural insights, managing LinkedIn campaigns, creating content, and developing client proposals.
- WALK EXPERIENTIAL MARKETING AND MANAGEMENT PVT. LTD.CREATIVE COPYWRITERCULTUREAugust 2022 - September 2022 (1 month)Created and delivered diverse brand communications across FMCG, beauty, and real estate clients, including:
- conversational copy for Coca-Cola India’s WhatsApp bot, strategic concept notes for Coca-Cola’s System Conference (January 2023)
- a product-focused blog for an antioxidant serum
- and a PR note for Hines’ new project, alongside a range of additional content and communication deliverables.
Recommendations
Be the first to recommend Prabhjot
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MA FILM STUDIESAMBEDKAR UNIVERSITY DELHI2022MA FILM STUDIES
- BA JOURNALISM AND MASS COMMUNICATIONVIPS, GURU GOBIND SINGH IP UNIVERSITY2019BA JOURNALISM AND MASS COMMUNICATION
Certifications
- National Eligibility Test - Qualified for PhDUniversity Grants Commission, India2024