Description

I build GTM automation systems using Clay, Make.com, Zapier and CRM platforms like Attio, HubSpot, and Salesforce — connecting lead sourcing, enrichment, and sales workflows into one reliable pipeline.

Over the past 6 years — across SumUp (5 European markets) and an AI SaaS startup — I've built end-to-end automation systems that connect CRMs, outbound tools, ad platforms, and AI models into reliable, documented pipelines.

What I typically deliver: lead scoring systems, CRM workflow automation, call transcription pipelines with AI summaries, outbound sequences, and multi-tool integrations.

I work with APIs directly when needed (HTTP, JSON, webhooks) and document everything so your team can maintain it.

My edge isn't just knowing the tools — it's having built these systems in production, seen what breaks, and knowing how to scope projects that actually get finished.

Best fit for: RevOps leads, Head of Growth, or founders who need someone to own the technical GTM layer without hiring a full-time engineer.

Loved tools: Clay, Make.com, Zapier, Apollo, Lusha, Lovable, LaGrowthMachine, Instantly, Woodpecker, Salesforce, Attio, Aircall, Parallel.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Italian
Conversational
French
Basic
Catalan
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

TextYess — AI SaaS for eCommerce
Growth Lead
August 2025 - March 2026 (7 months)
Joined at €1M ARR. Built the full outbound engine from scratch — scalable, repeatable, signal-based. Company ARR: €1M → €2.1M in 7 months.
Built multi-stage Clay pipeline: 6,000+ lookalike companies sourced via Ocean.io, scored across 6 ICP dimensions (business model, revenue, traffic, tech stack, Instagram, ecommerce fit), deduplicated against CRM, emails validated through 11 -provider waterfall — 474 leads in 3 months, 14% lead-to-demo rate, €4.2k Clay spend generating €16.8k MRR
Set up sending domains, dedicated mailboxes, and automated sender warmup (Woodpecker); maintained DNC lists, monitored deliverability health, and applied LinkedIn automation best practices to protect inbox placement and account safety
Ran multichannel partner outreach via La Growth Machine (LinkedIn + email): 174 agency partners contacted in one month, 49% reply rate (3–4× industry avg); non-replies auto-routed to BDR Slack alerts; full CRM ingestion
Built website intent pipeline in Clay: identified 539 anonymous visitors/month, auto-classified into 2 ICP tracks, enriched decision maker contacts — zero manual prospecting
Built Make automation (Aircall → transcript assembly → dual Claude AI paths): CRM summary posted to Attio via API + personalised BDR coaching to Slack DM — 100% calls processed, 0 min manual logging across 5 BDRs
Managed Meta Ads (targeting, budget, CAC optimisation) and built funnel dashboards with cohort reporting; Meta MRR contribution +67%, outbound MRR ×5, BDR team scaled 1 → 4
Clay Marketing Automation Outbound Sales Make.com API Integration
SumUp
Growth Manager
May 2024 - August 2025 (1 year and 3 months)
Barcelona, Spain
Automated outbound lead gen and CRM ingestion with Clay, Apollo, and Make; built Salesforce dashboards, segmentation lists, and automated flows for upsell/cross-sell campaigns
Optimised audience criteria and conversion rates with sales team; created and managed landing pages for lead routing
SumUp
SDR Team Lead
March 2022 - May 2024 (2 years and 2 months)
Barcelona, Spain
Built and led the Spanish SDR team — hiring, onboarding, coaching, targets, and career development; aligned with Sales on lead quality and pipeline efficiency
Show rate 50% → 70%
SQL-to-customer 12% → 25%
Record month: 244 new customers