Freelancer profile translated to English.
Back to original languageAbout Polina
🧡 HELLO
🥂 +70 brands supported: branding, print & web graphic design, etc.
🌟 +40 5-star reviews on Google My Business - 100% satisfied clients.
Art director and graphic designer, I create immersive & premium universes for ambitious companies that want a tailor-made, strategic, and distinctive image to stand out from the competition at a glance.
🧡 MY APPROACH
I approach each project with intention, excellence, and listening. These 3 pillars are there to guarantee you a strategic result, designed in the smallest details and aligned with your objectives.
This is how, for the past 4 years, I have supported more than 60 clients in the creation of their business (brand identity, strategy, art direction) and/or the execution of their graphic projects (packaging, materials, templates, rebranding, etc.).
🧡 MY SERVICES
🍸BRANDING:
- Strategy / brand platform
- Art direction / Moodboards
- Visual identity / Graphic charter
🍸GRAPHIC DESIGN:
- Packaging
- Instagram templates, ebooks, etc.
- Print and digital materials
🧡 FAVORITE FIELDS
⚜️ A selection of projects and client case studies on my website: polinapolozyuk.com
🧡 AND YOU?
Do you recognize yourself in my approach, which is as aesthetic as it is strategic, and do you want to create an ultra-desirable visual identity to attract and convert your target audience?
→ I invite you to contact me to discuss your project! 💌
French
Native or bilingual
Russian
Native or bilingual
English
Conversational
Can work on-site
Toulouse (up to 50km), Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km)
Experience
- Koreen Skin ParisGraphic Designer - Brand DesignerE-COMMERCEMay 2025 - July 2025 (2 months)Paris, France
The Brand
Koreen Skin Paris is an online store for carefully selected Korean cosmetics, combining well-being, effectiveness, and accessibility. The brand champions natural, kind, and serene beauty, the opposite of aggressive skincare mandates.Its ambition: to offer a warm and expert experience to each client, while democratizing the world of Korean skincare in France.Project Intent
Koreen Skin Paris wanted to move away from an image that was too simple or too "plain," to assert a more upscale positioning without compromising its warmth or accessibility.The challenge: to create an identity that is sophisticated, natural, and welcoming, capable of enhancing its products while building a lasting relationship of trust with its community – especially on Instagram, its main communication channel.My Approach
After strategic work on the brand's foundations and values, I designed a visual identity built around three pillars: naturalness, softness, and expertise.This translated into:✸ a warm and bright palette, evoking care, comfort, and serenity✸ elegant and mastered typography, to assert an expert and premium image✸ a sensory atmosphere and textured visuals that bring characterToday, the universe of Koreen Skin Paris fully reflects the brand's mission: to guide each person towards a more serene, gentler, more aligned routine.Summary:
- Visual identity- Digital materialsTestimonial:
“I loved collaborating with Polina to rework my visual identity. She is very attentive and gives great advice. She doesn't hesitate to make suggestions and her work is of high quality. I highly recommend her services.” - Chloé CréationsGraphic Designer - Brand DesignerRESTAURANTS AND FOOD SERVICEApril 2025 - June 2025 (2 months)Lyon, France
The Brand
Chloé is a passionate pastry chef who designs and creates custom cakes that are floral, delicious, and elegant.Project Intent
She needed a strong identity, worthy of her prices and brand positioning, to no longer have to justify herself – and to attract a discerning clientele looking for cakes that are as beautiful as they are delicious.My Approach
The objective of this redesign was to create a soft, premium, and creative universe that evokes the art of cake design without being overdone.I proposed a visual identity based on:✸ an elegant monogram, subtly incorporating a nod to her specialty✸ a sensory and floral palette, imbued with softness and femininity✸ refined textures and typography, to enhance the brand's high-end universeSummary:
Signature Brand: brand strategy + visual identity.Her testimonial” Working with Polina was a real crush! From our first exchanges, I felt that she had perfectly understood what I was looking for. She managed to capture my universe with incredible accuracy, and the final result is even more beautiful than I could have imagined.I found the process very clear, and above all very, very complete. I received several versions of my logo, all well presented in a beautiful, super clear document. Everything is thought out, explained, structured… a real pleasure to discover and above all easy to use!And the little extra I loved: Polina even takes the time to explain your new identity to you through a personalized presentation video!Polina is gentle, attentive, kind, and above all passionate. I loved her unique approach, her universe, and her desire to create something deeply personal, far from everything else out there.I recommend her with my eyes closed. Thank you again, Polina “ - ZehniaGraphic Designer - Brand DesignerLUXURY GOODSAugust 2024 - May 2025 (9 months)Paris, France
The Brand
Zehnia is a brand of highly innovative menstrual swimwear and reusable period protection. But it's much more than that: it's a brand that carries a committed, sophisticated, and responsible vision.Project Intent
The founder wanted an identity that embodied her ambition: to empower women to feel confident at all times – including during their periods – without ever sacrificing their style. But she wanted neither to fall into the clichés of the "femtech" universe, nor to resemble a classic or overly technical lingerie brand.Our Work
The challenge was to find a subtle balance between "old money" elegance and the functional innovation that constitutes its most differentiating promise.After our in-depth strategic work, I proposed a visual identity based on:✸ A logo with elegant and mastered lines, which evokes femininity without stereotypes and establishes Zehnia as a brand of trust.✸ Typography that blends modernity and heritage, to assert a chic positioning without neglecting innovation.✸ Art direction focused on movement and care, with organic shapes, sensory visuals, and narrative details inspired by the material.Summary:
- Signature brand: strategy + visual identity- Print design: 6 packaging designs, trade show booth, catalog, labels- Web design: Instagram templates, slides templatesTestimonial
“A big thank you to Polina for her help in defining Zehnia's new visual identity. She listened to our needs and helped us determine the guiding principles to follow [...]. She did a remarkable job. Her talent is undeniable, and her organization and deliverables are a real added value, making the service even more qualitative and, I would even say, educational. I highly recommend entrusting your visuals to Polina!”
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Education
- Master in Digital CreationUniversité Rennes 22021Niveau : Félicitations Au cours de ce Master, j’ai pu toucher à différentes technologies et univers d’art. J’y ai réalisé un projet de fin d’études alliant mes dessins et la réalité augmentée, qui fut le sujet de mon mémoire. Cette formation est au croisement de tous les arts, elle touche aussi bien à : • l'image fixe ou animée, la vidéo • arts sonores et musiques expérimentales • technologies 2D, 3D, réalité virtuelle et réalité augmentée, immersion et réseaux • installations artistiques • performances artistiques (théâtre, art de rue, chorégraphie…) • jeu vidéo • capteurs et interactions en temps réel • l'intelligence artificielle appliquée • logiciels et matériels très variés utilisés dans tous ces domaines.
- Certificate of completion for the course Introduction to Adobe Illustrator, Graphic DesignDomestika2021Cours dispensé par Aaron Martinez, Designer et illustrateur spécialisé en 3D. Un total de 6 chapitres avec 77 leçons. Des bases d'Illustrator et de ses outils à l'optimisation, ce cours m'a permis de connaître ce logiciel plus en profondeur afin de l'utiliser pour mes créations graphiques vectorielles. Les cours sont une application directe permettant de s'exercer concrètement.Cours dispensé par Aaron Martinez, Designer et illustrateur spécialisé en 3D. Un total de 6 chapitres avec 77 leçons. Des bases d'Illustrator et de ses outils à l'optimisation, ce cours m'a permis de connaître ce logiciel plus en profondeur afin de l'utiliser pour mes créations graphiques vectorielles. Les cours sont une application directe permettant de s'exercer concrètement. Compétences : Design · Communication visuelle · Design graphique · Adobe Illustrator