Polina Poliakova

Within the university, I held the position of content creator, primarily focused on visual and advertising communication. My responsibilities included: - Creation of attractive advertising banners for various projects and events. - Design of visuals and stories for institutional social media. - Development of coherent graphic identities according to departmental requests. - Adaptation of content exclusively in French, respecting the professional and academic tone. - Collaboration with the communication team to promote student and university initiatives.

In this role, I was responsible for the complete creation of visual and digital content for the store. My main tasks included: - Professional product photography (gadgets, accessories, new arrivals). - Production and editing of promotional videos for social media. - Complete management of the store's page: planning, publishing, and content optimization. - Development of attractive descriptions consistent with the brand image. - Analysis of statistics, evaluation of publication performance, and adaptation of content strategy. - Creation of visual concepts to increase the store's engagement and visibility.

Instagram profile optimization • Creation of bio with value proposition (USP) • Design of highlight stories • Visual organization of the feed • Profile audit and improvement recommendations Content creation • Development of the editorial plan • Definition of sections (expertise, entertainment, reviews) • Creation of themes for Reels, Stories, and Carousels Visual design • Creation of a coherent graphic style • Design of publications, stories, banners, ads • Filming and creation of photo/video content SMM strategy and promotion • Analysis of competition and target audience • Development of marketing strategy • Launch and management of targeted advertising • Performance monitoring (as agreed) Why trust me? • Personalized approach for each project • Global aesthetic vision, attention to detail • Clear and effective communication • Concrete results, no empty promises • Constant curiosity and continuous learning