Freelancer profile translated to English.
Back to original languageAbout Polina
Digital communication and e-commerce specialist, I design engaging strategies to enhance brands and generate performance. My expertise covers the customer journey, CRM, Paid Media, SEO, content writing, and 360 project coordination. Coming from the ready-to-wear and creative hobbies sectors, I have managed high ROAS campaigns, implemented segmented newsletters, and led the digital strategy for Shopify sites. I support brands on projects that are both creative and data-driven, in B2C as well as B2B.
Areas of Expertise
- SEO and customer journey: Strategy management, content optimization, and editorial coordination.
- CRM: Development of communication plans, writing and sending newsletters, database segmentation, and continuous improvement of flows.
- Paid Media: Creation, management, and optimization of advertising campaigns on Facebook Ads and TikTok Ads, targeting custom audiences, budget management, and real-time performance analysis, with KPI monitoring (engagement rate, CTR, ROAS).
- Social media strategy: planning, engagement, communication strategy
- Photo and video content production. Organization of outdoor shoots, location scouting, coordination. Creation and adaptation of visuals for social media and digital platforms
Technical Skills
- E-commerce: Shopify, Prestashop
- CRM: Klaviyo, Salesforce, Brevo
- Advertising: Meta Ads Manager, TikTok Ads Manager, A/B testing.
- Analysis tools: Google Analytics, Meta Business
- Social media management: Trello, Canva, Capcut
- Graphic design: Figma, Canva, InDesign
- Optional: content creation, photo shoots, filming
**Soft skills**: creativity, adaptability, collaboration, data-driven analysis.
**Languages**: bilingual French - English
French
Native or bilingual
English
Native or bilingual
Russian
Native or bilingual
Can work on-site
Paris (up to 30km), Strasbourg (up to 30km), Marseille (up to 10km)
Experience
- COTELACE-commerce and Digital Marketing Animation ManagerFASHION AND COSMETICSApril 2025 - Today (1 year and 3 months)Paris, FranceCRM (Klaviyo): Development of communication plans, writing and sending newsletters, database segmentation, and continuous improvement of flows.Paid media (Meta & Google Ads): Creation of advertising assets and weekly monitoring of campaigns with the media team.SEO and customer journey (Shopify): Strategy management, content optimization, and editorial coordination.Analyses & reporting: Performance monitoring across all channels
- Petit Pinceau I La Petite EpicerieDigital Communication ManagerE-COMMERCEJanuary 2022 - April 2025 (3 years and 3 months)Montreuil, FranceThe creative hobbies sector.▫️ Creation of all digital communication (photo, video, editing, audio, writing)▫️ Ensuring a dynamic presence on various social networks: Instagram, Tiktok, Pinterest (50K followers, continuous engagement growth)▫️ Organization of the stand at the Créations & Savoir-faire trade show: 2022 and 2023 editions▫️ Press and content creator relations▫️ Meta & Tiktok Ads Display: ROAS 5-19, over 100 campaigns
- Le Bonheur ParisPR & Community ManagementARTS AND CRAFTSJune 2021 - December 2021 (7 months)Paris, FranceContent creation: photos and videos for posts and storiesFormatting and optimization of the Instagram profile @lebonheurchocolaterieWeekly content planningPress relationsInfluencer marketing / influencer relations
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Education
- Manager of Digital Communication and MarketingISEG Strasbourg2019Analyse du marché / Brand culture et stratégie des marques / Business plan / E-reputation / Google Ads / Géopolitique / Plan marketing / Propriété intellectuelle et droit du numérique / Psychosociologie / Stratégie marketing digital / Suite Adobe creative / Technologies et objets connectés / Tendances et stratégie digital retail
- MBA Communication and MarketingCOMNICIAAnalyse du marché et positionnement de l'entreprise / Construction du plan marketing / Stratégie de développement commercial / Gestion des budgets / Management des équipes / Pilotage de la stratégie CRM / Communication et management de la marque / Culture digitale / L'essentiel du droit en finance
Certifications
- MBA Communication and MarketingCOMNICIA
- Manager of Digital Communication & MarketingISEG Strasbourg2019