About Polina
French
Native or bilingual
English
Fluent
Russian
Native or bilingual
Experience
- L'OréalChief Digital Marketing Officer CPDFASHION AND COSMETICSOctober 2023 - February 2025 (1 year and 4 months)Moscow, RussiaResponsible for Digital Media, Influence marketing, PR and Consumer data for Consumer products division (brands L'Oréal Paris, Garnier)
- DecathlonDeputy Chief Marketing OfficerAugust 2016 - October 2023 (7 years and 2 months)Moscow, Russia• Marketing strategy. Brand awareness + 7% in 1 year, new client traffic + 4.5% in 1 year• Branding. Launched rebranding and repositioning of the company• Budget management (omnichannel). Up to 500,000 euros per week• Commercial campaigns. +43% increase in turnover 2021/2020
- Consulate General of FrancePress AttachéeJune 2013 - July 2016 (3 years and 1 month)Peterburg, Russia• Media relations. PR support for official visits of François Hollande, Nicolas Sarkozy and Emmanuel Macron• Event. French Charity Fair was attended by over 3,500 guests and raised over 57,000 euros in 1 day• Crisis communication during the attacks in France (Charlie Hebdo in January 2015, Bataclan in November 2015, Nice July 14, 2016)
Reviews
Recommendations
Be the first to recommend Polina
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Moscow School of Management SKOLKOVO2022
- Digital2019Digital