Poiret Lucas

Former journalist turned advertiser since 2019, I have always been passionate about digital cultures and strive to blend my influences with new advertising formats. I am particularly fond of the gaming sector and the multitude of innovative content and challenges it presents: special operations, Twitch, influence, branding... Bringing traditional brands into the world of gaming while respecting its codes and rules is a challenge that few advertisers manage to master - without alienating an ever-growing and, above all, influential community.

My accounts and projects: Deliveroo, Blablacar, Disney+, Jean Paul Gaultier, Engie, XBOX, Nescafé, G2 Esport...

I am proficient in both conception and writing, across all media, especially digital (of course). My journalistic experience in print/web and audiovisual fields also allows me to assist you with pure editorial content, as well as production, scripting, and even pre-investigation dossiers.

Whether you are a traditional agency, a start-up, or an individual, I would be happy to meet you to discuss your projects. I am easily and quickly available, and can travel in the Paris region.