Freelancer profile translated to English.

Description

Specializing in marketing automation, I have 10 years of experience in project management and digital marketing, including 9 years in CRM. I would be delighted to help you recruit, activate, engage, and retain your customers by delivering the right messages to the right people at the right time using automation processes. Do not hesitate to contact me for a quote tailored to your expectations.

💸 Business

Strategy definition
Operational implementation through marketing automation and a communication plan (e-mailing, mailing, push, in-app, SMS)
Monthly, quarterly, and semi-annual roadmap

⚙️ Data & Tools

Audit, tool selection, and implementation
Creation of activity monitoring dashboards
Data collection
Campaign monitoring
Funnel analysis
Behavioral studies and segmentation
Database modeling and maintenance

👯‍♂️ Team

Recruitment assistance
Training and onboarding
Cross-functional collaboration in project management (product, technical, design, marketing, data)

✅ Various Projects

CRM tool migration (data model, workflows, content) with team training
Production of educational assets
Loyalty programs
Referral programs
A/B testing and personalization
Automated scenarios: audit, optimization, and creation from scratch (design, writing, translation, HTML, integration, segmentation, scheduling, A/B tests): welcome cycle, renewal cycle, cart abandonment
Control and optimization of the data model (user fields, events)
Email design system
Email template
Preference center
Opt-in

🛠️ Tools mastered:

CRM: Itertable, Marketo, Sendgrid, Mailchimp, Mandrill, Intercom
Data: Tableau, GA, SQL notions
Customer service: Zendesk, Intercom
Design: Figma
Project management: Slack, Mural, Notion
Other: Zapier, Typeform

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

HomeExchange
Senior CRM manager
TRAVEL AND TOURISM
January 2023 - September 2024 (1 year and 8 months)
Copenhague, Denmark
Mission: Support the CRM team on cross-functional and technical topics

→ Monitoring of continuous improvement projects and bug management in conjunction with technical teams: transactional triggers, customer account, email recommendations) brief, JIRA ticket creation, monitoring, acceptance testing
→ Monitoring of continuous improvement projects for the tool, the data model, and its quality in conjunction with data and technical teams.
→ Pre-migration audit of transactional emails from Mandrill to Iterable for data and content
→ Creation of activity monitoring dashboards
→ Implementation of a control group methodology to measure incremental revenue
→ Continuous training of teams on CRM tools and KPI reporting
→ Project management: Creation of email design system, benchmarking and testing of new tools (Dartagnan)
CRM Strategy marketing automation Email Marketing Emailing Email Automation Email Management Email Sequence Email Marketing Customer Engagement Customer Engagement Segmentation Customer Lifecycle Management Lifecycle Analysis Lifecycle Campaign Optimization Campaign Optimization A/B Testing Data Analysis Omnichannel Marketing Omnichannel Strategy Omnichannel Campaigns Site Migration or Redesign Tool Migration Customer Loyalty/ Retention Customer Retention Customer Retention Loyalty Strategy
HomeExchange
Marketing Automation lead
TRAVEL AND TOURISM
January 2020 - December 2022 (3 years)
Hong Kong, Hong Kong SAR China
Mission: Industrialization, tool and CRM process implementation

→ Development of marketing automation strategy across the entire customer lifecycle, from acquisition to loyalty
→ Management, monitoring, and tracking of automated campaigns (lead gen, onboarding, in-life, reactivation, abandoned cart…)
→ CRM tool change (Marketo to Iterable): Definition of specifications, benchmarking of different tools, setup in collaboration with technical teams, migration and improvement of existing systems
→ Development of educational materials and training for internal cross-functional and CRM teams
→ Continuous optimization of the tool, the data model, and its quality, in collaboration with data and technical teams.
Referral CRM Iterable Marketo Mandrill Mailchimp Hubspot Workflow Automation Workflows Workflow Marketing Automation marketing automation Digital Marketing Strategy CRM Training Tool Training Process Optimization Atlassian JIRA
HomeExchange
CRM Manager
TRAVEL AND TOURISM
December 2016 - December 2019 (3 years)
Paris, France
Mission: Build a CRM team, define the omnichannel CRM strategy for 5 languages (FR, IT, DE, EN, ES)

→ Audit of existing systems, optimization, and CRM strategy construction
→ Implementation of the omnichannel contact plan (email, SMS, push notification)
→ CRM platform management: segmentation, scheduling, A/B tests, design, HTML, configuration, and KPI monitoring
→ Development of the CRM communication calendar
→ Development of reporting to optimize performance and track KPIs
→ Support and training of internal teams (marketing, customer service, communication, product) on CRM best practices
→ CRM tool change (Intercom/Sendgrid to Adobe Marketo): setup in collaboration with technical teams, migration and improvement of existing systems, training, and support
→ Monitoring of continuous improvement projects and bug management in conjunction with technical teams: transactional triggers, customer account, email recommendations) brief, JIRA ticket creation, monitoring, acceptance testing
→ Recruitment of 1 person and budget management
SQL HTML/CSS Conversion Rate Optimization (CRO) Dashboard Creation Reporting Team Structuring GDPR Workshop Facilitation Workshops CRM Strategy A/B Tests