Freelancer profile translated to English.

Description

In agency or at the client's, I have been supporting brands in their digital communication and digital marketing strategy for 15 years.

B2C or B2B, large groups or SMEs, local or international projects, as an independent or as a team manager... I have evolved in various sectors and diverse markets, such as the sports industry, mass retail, luxury, and health.

I am also a trainer for the communication school ISCOM Lyon, teaching on the topics of digital strategy, digital culture, and digital transformation.

My preferred areas of intervention:

Communication strategy, Digital marketing, social media strategy, content strategy, LinkedIn marketing, Instagram Marketing, copywriting, Product Owner (PSPO 1 SCRUM), website creation, email marketing.

Languages

English
Fluent
Italian
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km)

SMILE
Digital Consulting Director
DIGITAL AND IT
April 2019 - March 2021 (2 years)
Lyon, France
Management of the SMILE Consulting team:

- Development of the digital strategy and digital marketing consulting business.
- Recruitment and management of the team of consultants, product owners, product managers, digital project managers, SEO / Social media / community managers consultants.
- Drafting of recommendations for tenders.
- Collaboration with the development department and the digital agency department.
Consulting Digital Communication Product Management Product Owner Agile Method Scrum Web Marketing Strategy Team Management
Babolat
Digital Marketing Manager
SPORTS
June 2014 - October 2018 (4 years and 5 months)
Definition and management of the Babolat group's international digital communication strategy: Websites, social media, e-commerce, loyalty/CRM, connected objects, e-reputation.

Management of the digital team (Project Management, webmastering, community management - France and USA).

Monitoring of KPIs and Analytics for digital levers.

Content strategy involving brand ambassadors (Top ATP players including Rafael Nadal)
Participation in the definition and implementation of the new service offering (connected racket experience, B2C and B2B apps, connected stores)
Communication Strategy Digital Communication Digital Marketing Team Management CRM Social Networks Project Management