Freelancer profile translated to English.
Back to original languageAbout Pilar
Do you need to work on your brand and your website with strategy?
Hi!šš»āāļø I'm Pilar, šš/šš ššš¬š¢š š§šš« & š¢š„š„š®š¬šš«šššØš« specializing in šš«šš§š š¬šš«šššš š² for health & wellness brands.
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āØ Since 2012 I have been helping businesses to š¢š¦š©š«šØšÆš š°š¢šš” š¬šš«šššš š² šš”š šÆš¢š¬š®šš„ ššØš¦š¦š®š§š¢šššš¢šØš§ of their brands so they can get better and longer relationships with their clients.ā£ My methodology is the following:
ššššš šššššššš = VALUES + BRAND STORY + USP + PERSON-CENTERED + MARKET & CONTEXT + USER JOURNEY+ BRAND COMMUNICATIONā£
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So, how could I help you?ā£
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ā¦ With a š¬šš«šššš š¢š šš«šš§š audit where I check all your branding and you will know what following steps you should follow with your brand.
ā¦ Developing your whole šš«šš§šš¢š§š ā£
ā¦ Creating strategic illustrations for your app/ web
ā¦ Designing your š°šš šØš« šš©š©ā£
ā¦ All ššš% šš®š¬ššØš¦š¢š¬šš serviceā£
ESP ------->
Do you need to work on your brand or website/app with strategy?
Hi! šš»āāļøI'm Pilar, UX/UI and digital illustrator specializing in strategic branding for health and wellness brands.
āØ Since 2012 I have been helping companies improve their brands' visual communication with strategy to generate a better and longer-lasting relationship with their clients. My methodology is as follows:
STRATEGIC BRANDING = VALUES + BRAND STORY + USP + PERSON-CENTERED + MARKET AND CONTEXT + USER JOURNEY + BRAND COMMUNICATIONā£ā£
So, āØHow can I help you?āØ
ā¦ With a strategic branding audit where I will review all your branding to give you the next steps to follow with your brand.
ā¦ Design of your brandingā£ā£
ā¦ Creating strategic illustrations for your app/ web
ā¦ Designing your web or app
ā¦ Always with a 100% personalized serviceā£ā£
Spanish
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Algarrobo (up to 20km), MƔlaga (up to 10km)
Experience
- Ana Rivero
On Malt
Brand strategist and visual designerHEALTH AND WELLNESSOctober 2021 - November 2021 (1 month)Grenoble, Franciaā¦ Strategic consulting sessionā¦ Visual design for branding: defining colour palette, premium typography and visual identity. - Pilar Rios DESIGNERIllustrator | Visual Designer | Brand strategistDIGITAL AND ITSeptember 2019 - Today (6 years and 11 months)Grenoble, Franceā¦ Managed digital projects from concept to final hand-off.ā¦ Present and communicate the new designs to client marketing teams, aswell as business stakeholders and executive leadership.ā¦ Collaborated with copywriters, project managers and tech teams forproject planning and brainstorming.ā¦ Audit current services and provide design solutions to solve user needsand business challenges through user research, information architecture,prototyping, visual design and interaction design.ā¦ Define the main goals of the businesses through strategic consultingsessions with clients.ā¦ Design graphic assets and identities.ā¦ Design and development of the online store, membership site andcorporate websites.ā¦ Designing strategic illustrations and icons for business websites.
- novva_ marketingUX/ UI Designer | Visual designerDIGITAL AND ITMay 2018 - August 2019 (1 year and 3 months)Barcelona, Catalonia, Spainā¦ UX/UI Design for interactive websitesā¦ Visual brand design (logo design, colour palette, typographies, pattern design)ā¦ Online shop designā¦ Wordpress web design
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Education
- I am a Personal BrandEscuela Brandea2020ā¢ Strategy to get your brand to be different: how teaching a client to be different in order to stand out by being aligned with their values āāand with the essence of who they trully are. ā¢ Monetization strategy: how to define your niche, the client's vital moment, the unique selling proposition, how to define services. ā¢ Communication strategy: what elements are better to communicate and enhance, what type of communication strategy maximise, how to find your voice, which channels are the most appropriate for your brand.
- Postgraduate in Design of Applications and Services for the networkEscola UniversitĆ ria de Disseny i Enginyeria de Barcelona2018Focusing in the full experience for the user: ā¢ Conceptualize and develop proposals for digital services and businesses on the internet Strategic definition and value proposals ā¢ Planning of implementation road maps ā¢ UX design ā¢ Interface design ā¢ Interaction design ā¢ Development of technological proposals such as databases, programming languages āāor API integration ā¢ Understand the Characteristics of the digital technological ecosystem ā¢ Understanding and applying methodologies for planning and managing agile projects. ā¢ Understanding and applying the methodology of interactive product design, the stages that configure it and its iterative nature. ā¢ Analysis of the social context, identifying opportunities and posing innovation challenges that promote digital transformation.