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Pilar Maillo MartínezPM

Pilar Maillo Martínez

Google Ads Specialist / Google Ads Consultant

€250/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pilar

I have over 15 years of experience helping companies grow through marketing and communication. I started my career in traditional advertising, but soon discovered that my true passion lay in digital marketing and online strategy.

Throughout my career, I have worked with companies in various sectors, including real estate, fashion, professional services, and e-commerce, designing digital strategies, managing campaigns, and optimizing actions to achieve business objectives.

After my experience in large companies, I decided to start as an independent consultant to offer a more personal, agile, and tailored service to each client's needs.

I can help you define your digital strategy, plan and execute marketing campaigns, improve your online presence, acquire customers, and turn data into decisions that drive your business growth.

I enjoy working collaboratively, with clear communication and a results-oriented approach. If you are looking for a professional with strategic vision, experience, and execution capabilities, I will be delighted to be part of your project.
  • English

    Fluent

  • French

    Conversational

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Lifull Connect
    Traffic Lead & SEM Specialist
    INTERNET OF THINGS (IOT)
    January 2019 - April 2020 (1 year and 4 months)
    Madrid, Spain
    - Optimization of PPC campaigns on Google AdWords, Bing and Criteo
    - Performance analysis of campaigns: SEM/SEO
    - Reporting and analysis of paid traffic KPIs
    - Maintenance of Mitula brands CPC campaigns for premium partners
    SEM Google AdWords Google Analytics Retargeting
  • Mitula Group
    Traffic & SEM Specialist
    INTERNET OF THINGS (IOT)
    May 2015 - December 2018 (3 years and 8 months)
    Madrid, Spain
    - Implementation and optimization of PPC campaigns on Google AdWords, Bing and Criteo for all Mitula Group brands
    - KPI analysis and reporting with Google Analytics
    - Analysis of the effects of new features on paid traffic
    - Maintenance of Mitula Group CPC campaigns for premium partners
    SEM Google Analytics Google AdWords Retargeting
  • Mitula Classified
    Traffic & SEM Specialist
    INTERNET OF THINGS (IOT)
    September 2010 - April 2015 (4 years and 8 months)
    - Implementation and optimization of PPC campaigns on Google AdWords, Bing and Criteo
    - Identification of opportunities and improvements to increase traffic and ROI
    - KPI analysis and reporting with Google Analytics
    - Maintenance of Mitula CPC campaigns for premium partners
    SEM Google Analytics Google AdWords Retargeting

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Education

  • Search Engine Positioning and Marketing, SEM, SEO AND Web Analytics
    IEBS Business School‎, Madrid
    2012

Certifications

  • Google Ads Video Certification
    Google
    2020
  • Google Shopping Certification
    Google
    2020

Skill set

Categories