About Pilar
English
Fluent
French
Conversational
Spanish
Native or bilingual
Experience
- Lifull ConnectTraffic Lead & SEM SpecialistINTERNET OF THINGS (IOT)January 2019 - April 2020 (1 year and 4 months)Madrid, Spain- Optimization of PPC campaigns on Google AdWords, Bing and Criteo- Performance analysis of campaigns: SEM/SEO- Reporting and analysis of paid traffic KPIs- Maintenance of Mitula brands CPC campaigns for premium partners
- Mitula GroupTraffic & SEM SpecialistINTERNET OF THINGS (IOT)May 2015 - December 2018 (3 years and 8 months)Madrid, Spain- Implementation and optimization of PPC campaigns on Google AdWords, Bing and Criteo for all Mitula Group brands- KPI analysis and reporting with Google Analytics- Analysis of the effects of new features on paid traffic- Maintenance of Mitula Group CPC campaigns for premium partners
- Mitula ClassifiedTraffic & SEM SpecialistINTERNET OF THINGS (IOT)September 2010 - April 2015 (4 years and 8 months)- Implementation and optimization of PPC campaigns on Google AdWords, Bing and Criteo- Identification of opportunities and improvements to increase traffic and ROI- KPI analysis and reporting with Google Analytics- Maintenance of Mitula CPC campaigns for premium partners
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Education
- Search Engine Positioning and Marketing, SEM, SEO AND Web AnalyticsIEBS Business School, Madrid2012
Certifications
- Google Ads Video CertificationGoogle2020
- Google Shopping CertificationGoogle2020