Freelancer profile translated to English.
Back to original languageAbout Pietro
More revenue. More structure. More performance.
I help companies turn their online shop into a real revenue machine.
With over 5 years of experience in e-commerce and performance marketing, I don't just develop beautiful shops – but systems that sell.
From strategic planning to professional Shopify setup, conversion optimization, creatives, and performance campaigns:
I combine design, technology, and marketing into a clear growth strategy.
What sets me apart?
I don't think in clicks – I think in KPIs, ROAS, and scalable processes.
Whether start-up or established company:
My focus is on measurable growth, clear brand positioning, and sustainable profitability.
Let's make your shop what it should be – a strong digital sales tool.
German
Native or bilingual
Italian
Native or bilingual
English
Native or bilingual
French
Conversational
Spanish
Basic
Can work on-site
Brugg (up to 50km)
Experience
- abc dental agPerformance Marketing/E-Commerce ManagerMay 2026 - Today (3 months)At ABC Dental, I work as a Performance Marketer & Commerce Manager with a focus on data-driven growth, digital customer acquisition, and optimizing the entire e-commerce and marketing funnel.My tasks & responsibilities:
- Development and implementation of performance marketing strategies to increase revenue, leads, and ROAS
- Planning, management, and optimization of campaigns on Meta, Google, and other digital channels
- Analysis of KPIs such as CPA, ROAS, conversion rate, and customer journey for data-based decision-making
- Responsibility for the e-commerce area, including conversion optimization and user experience
- Creation and testing of creatives, landing pages, and advertisements for performance enhancement
- Building and optimizing funnels for new customer acquisition and retention
- Collaboration with internal teams and external partners to implement digital marketing projects
- Monitoring of market trends, target group behavior, and competitor analyses
- Casinò Locarno SAProduct & Marketing ManagerDecember 2025 - March 2026 (3 months)Baden AG, SwitzerlandResponsibility for the game & product pipeline, including selection, integration, and performance monitoring of new game providers.Strategic placement of games on the homepage (slots, live casino, promotions) to maximize conversion, retention, and GGR.Analysis of key KPIs (GGR, ARPU, retention, conversion rate) and derivation of data-based measures for revenue and player activation.
- FreelancerSocial Media & Digital Marketing SpecialistAugust 2024 - November 2025 (1 year and 3 months)Brugg, SwitzerlandBuilding and scaling social media channels (Instagram, TikTok, LinkedIn) with organic growth up to +20,000 followers.Planning and execution of performance campaigns (Meta, Google) with a focus on ROAS, CPA, and funnel optimization.Development of data-based content strategies and target audience approach in collaboration with external agencies.
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Education
- Certified Marketing Manager HFMBSZ, Zurich2023Im Rahmen meines Diploms als Marketing Manager HF habe ich fundierte Kenntnisse in strategischem und operativem Marketing aufgebaut. Der Fokus lag auf Marketingstrategie, Marktforschung, Kampagnenplanung, Controlling sowie der KPI-basierten Steuerung von Massnahmen. Zudem habe ich praxisnah gelernt, digitale Kanäle, Branding und Performance-Marketing gezielt einzusetzen und Marketingprojekte strukturiert umzusetzen.
- Commercial Employee Profile EBWZ, Brugg2017Während meiner Ausbildung zum Kaufmann E-Profil habe ich mir ein breites betriebswirtschaftliches Fundament angeeignet. Ich arbeitete in verschiedenen Unternehmensbereichen wie Administration, Rechnungswesen und Marketing mit und entwickelte dabei ein starkes Verständnis für betriebliche Abläufe, Organisation und Kundenkommunikation. Zudem vertiefte ich meine Kenntnisse in Wirtschaft, Recht und Fremdsprachen und lernte, selbstständig sowie strukturiert zu arbeiten.