Pierrick Tardivel

After several years of progressively developing expertise in email marketing, digital communication, and e-commerce, I now exclusively focus on what generates the most measurable ROI in digital marketing: email on Klaviyo.

I support e-commerce stores in designing and managing their Klaviyo strategy from A to Z, from the initial audit to the monthly management of campaigns and flows. My positioning: not an agency, not a generalist. A unique expert, specialized in a single tool, with a single objective: to make your email revenue exceed 30% of your total revenue.

What I do specifically:

Full audit of the Klaviyo account (flows, segments, deliverability, forms) with a quantified action plan

Complete setup in 30 days: automated flows, segmentation, pop-ups, templates

Monthly management: campaigns, A/B tests, flow optimization, email revenue reporting

What my clients achieve: flows that run 24/7, a healthy and segmented email list, and an email channel that generates predictable revenue, measured directly in Klaviyo.

First freelance experience where I developed a comprehensive approach to digital marketing, with a growing focus on email marketing and conversion-oriented communication strategies.

I assisted organizations in structuring their digital presence: from defining content strategy to deploying email campaigns and managing communication channels. This experience allowed me to understand the concrete challenges of resource-limited organizations – and learn to generate maximum impact with controlled resources.

This in-depth work on emailing, editorial strategy, and design naturally led me to specialize in Klaviyo and focus exclusively on e-commerce businesses that want to make their email list a true revenue channel.

Full communication mission for a women's cycling team, from editorial strategy to operational execution.

In charge of all the club's communication materials: design and sending of email campaigns (partner communications, race information), photo production during competitions, and creation of all visual communication documents (posters, programs, sponsor materials).

This hands-on experience taught me how to manage an organization's communication on multiple fronts simultaneously, with tight deadlines and distinct audiences to address differently, skills directly transposed today in my approach to segmenting and orchestrating my e-commerce clients' Klaviyo campaigns.