Freelancer profile translated to English.
Back to original languageAbout Pierrick
Digital commerce journey leader and committed manager, with a strategic and operational vision, I have led high-stakes projects in retail and B2B. My driving force: transforming ideas into concrete and sustainable results.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- Ingram MicroB2B Marketing ManagerTECHFebruary 2025 - Today (1 year and 4 months)Lesquin, France- Development and management of B2B marketing strategy for Microsoft, HP, Apple, Samsung, Lenovo, Dell, ASUS in collaboration with sales teams.- Deployment of multi-channel marketing campaigns (digital, events, e-mailing, content, etc.) to generate qualified leads and enhance partner brand awareness.- Coordination of marketing initiatives with EMEA teams to ensure message consistency and effectiveness of local actions.- Analysis of marketing performance (ROI, conversion rates, engagement) and recommendations for continuous optimization.- Contribution to the company's digital transformation.- Management of 9 product managers / marketing executives.
- AuchanE-commerce Journey Lead - Non-Food and MarketplaceRETAIL (LARGE RETAILERS)February 2020 - February 2025 (5 years)Villeneuve-d'Ascq, France- Digitization of the Non-Food offering (Home Decor, Garden, DIY, Home Appliances, High Tech, Toys, Textiles, Childcare, and Marketplace).- Development of the digital strategy, category ambitions, and P&L responsibility.- Responsibility for the coherence of the shopping journey and the optimization of offer performance based on traffic KPIs.- Key player in the company's digital transformation, supporting change management.- Participation in various projects and ongoing maintenance (replatforming, backlog, sprint).- Manager of a team of 30 people, including 9 direct product managers + 1 Marketplace Manager.
- Auchan InternationalInternational Product ManagerRETAIL (LARGE RETAILERS)September 2017 - January 2020 (2 years and 4 months)Villeneuve-d'Ascq, France- Development and co-construction of a private label range for Auchan France, Italy, Portugal, Spain, Hungary, Poland, Romania, Russia, and Ukraine.- Guarantee of in-store deployment feasibility.- Sourcing from China (2-3 trips per year).- Market studies by country and competitive intelligence.- Horizontal management in project mode (sourcing, quality, marketing, design, packaging, supply).
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Education
- Master 2International Business - Le Havre2006Master 2