About Pierre
French
Native or bilingual
English
Fluent
Experience
- AdvisoTeam Lead and Digital Media StrategistE-COMMERCEFebruary 2022 - August 2025 (3 years and 6 months)Montreal, QC, Canada• Designed and implemented digital media strategies aligned with client business goals• Collaborated across CRM, product, design, and analytics teams to build integrated marketing strategies• Supported internal initiatives and innovation projects• Mentored team members to foster growth and achieve personal development goals
- LapsSenior PPC SpecialistSPORTSAugust 2021 - March 2022 (7 months)Montreal, QC, Canada• Defined and achieved CPA/ROAS performance targets across Search, Display, and Paid Social• Managed full-funnel campaigns from briefing to launch, budget optimization, and reporting• Aligned tracking across platforms and ensured campaign measurement accuracy• Worked cross-functionally with CRM, product, and design teams to ensure consistency in messaging and objectives
- Bloom | Marketing numérique à MontréalPaid Media SpecialistFASHION AND COSMETICSApril 2021 - August 2021 (4 months)Montreal, QC, Canada• Built and optimized paid acquisition strategies on Google Ads, Meta, LinkedIn, DV360, YouTube, and Bing Ads.• Managed client portfolios across fashion, retail, and e-commerce sectors• Contributed to client retention and new business through strategic pitches and performance analysis.. Collaborate with project management team.
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Education
- BBAEDHEC Business School2016BBA
- BacLycée des Mascareignes Mauritius2012Bac