Freelancer profile translated to English.
Back to original languageAbout Pierre
I am Pierre, a consultant in Responsible and Ethical Communication, I support organizations in communicating about their digital and environmental transition.
My preferred topics are analysis, implementation of recommendations, and deployment of collective intelligence strategies in communication and digital.
My other areas of expertise are:
Web campaign management and Social Media:
Distribution, ROI tracking, reporting, data analyst
Digital Audit and E-reputation:
Website Strengths and Weaknesses Audit, SEO Audit, Editorial Audit, and E-reputation Analysis
Brand Content:
Brand content consulting, editorial line creation, brand architecture, persona definition
Video Production:
Video production, creation, and editing
Training:
Video, digital marketing, thematic workshops (responsible digital, responsible communication, responsible influence...)
French
Native or bilingual
English
Conversational
Spanish
Fluent
Can work on-site
Bordeaux (up to 50km)
Experience
- Digital CollegeDigital Marketing TrainerMarch 2023 - Today (3 years and 3 months)Bordeaux, FranceDigital marketing courses for Bachelor's level students around 4 modules:- Traffic Management: Understand, recommend, and measure the actions of different marketing levers.- Personal Branding: Understand, build, and develop one's own brand online.- Management and budget of a marketing/communication department: Learn to analyze the activity and results of a department.- Monetization and financing of a company (startup): Know the different legal structures and funding sources for companies, and be able to select the most suitable funding source for one's company.
- Media InstituteSocial Media ManagerEDUCATION AND E-LEARNINGJanuary 2022 - Today (4 years and 5 months)FranceResponsible for defining and implementing the editorial strategy, from creation to planning to publication on Media Institute's social networks (LinkedIn, Twitter, Facebook, Instagram, Youtube).Writing, designing communication materials for social networks, creating web banners, brochures.
- Lead et CieConsultant and Trainer in Digital Strategy & Marketing - Founder Lead et CieSPORTSJanuary 2020 - Today (6 years and 5 months)FranceConsultant and trainer in Digital Marketing: I help you build a strategy to increase your online revenue. I assist you in simplifying your messages, highlighting your strengths, and speaking to your customers.Advertising: I run digital campaigns to sell your products or services. I assist you in creating and distributing this content. Training: I train you on digital acquisition levers: Google Ads, Meta (Facebook) Ads, Linkedin Ads to make your company known.These new skills will help you better understand paid acquisition levers. Expertise:- Acquiring new clients: We handle your commercial strategy from A to Z to find your future clients. See you soon.
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Education
- Digital Marketing Certificate, Digital MarketingMEDIA INSTITUTE2019Certificat marketing digital, Marketing digital
- Bachelor's Degree, Specialized Sales, Merchandising, and Marketing ActivitiesUniversitat de València2004Licence, Vente spécialisée, marchandisage et activités de marketing