Freelancer profile translated to English.
Back to original languageAbout Pierre
A graduate of Néoma BS (formerly ESC Rouen) in '99, I first worked for 5 years in operational marketing with innovative service providers (1st behavioral megadatabase, targeted interactive point-of-sale promotion terminals, etc.).
A marketing assignment for the retail partnerships of a credit institution led me from mass consumption to financial services for individuals.
Among the very first consultants at a firm specializing in this sector, I advised numerous players in banking, insurance, and specialized financial services for over 10 years on their digital transformation and the identification of new product and market opportunities, as well as the optimization of existing offerings and processes. Internally, I coordinated the firm's monitoring of innovation in financial services for several years.
Concerned about societal issues and new economic models, I founded Helbronner Conseil in 2017 to contribute to the emergence of positive innovations.
I support companies in the sustainable transformation of their business model: development of their CSR strategy, decarbonization (Carbon Footprint® and ACT Step-by-Step methods), and transformation of marketing offers.
French
Native or bilingual
German
Basic
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 100km), Paris (up to 100km)
Experience
- HelbronnerFounderCONSULTING AND AUDITSMarch 2017 - Today (9 years and 5 months)Thomery, FranceHelbronner advises organizations in the development and operational implementation of a sustainable strategy based on intelligence and collaborative innovation management to build user-oriented, profitable offerings for society.Awareness of environmental issues and their business impacts:- Climate Fresk- Decarbonized Horizons- Planetary Boundaries Fresk- Biodiversity Mission Workshop- Marketing FreskInspiration:- Banking4Good: innovation intelligence dedicated to the socio-environmental transformation of financial services- Collective intelligence and ideation workshops.Transformation:- ADEME's Carbon Footprint® and ACT Step-by-Step methods to initiate low-carbon transition strategies- Identification and study of strategic opportunities (new products/services and/or new markets)- Design and development of products for social and environmental transition.
- InovenAlténorSenior ManagerCONSULTING AND AUDITSJune 2005 - January 2016 (10 years and 8 months)Paris, FranceStrategy, organization, and transformation consulting firm. Subsidiary of Orange Business Services since 2013.Strategic Roadmap- Support in defining 3-year plans (financial companies, banks, brokers)- Definition of product innovation roadmaps- As part of the creation of a strategy and innovation department, definition of processes and organization of innovation strategyProduct Design and Optimization- Creation of a borrower insurance business: product design, business plan, and roadmap- Revamp of the long-term bank savings product range for a retail bank- Design of private and co-branded credit card programs: products, distribution, processes- Optimization of the consumer credit business (several banks): performance, processes, benchmarks, and recommendationsMarketing Project Management- Revamp of the everyday banking offering for a retail bank.Partnerships- Organization of RFIs/RFPs: selecting a credit institution for a co-branded credit card program- Support for credit institutions in their responses to RFIs/RFPs for private or co-branded card programs.- For an insurer, development of a new approach to identifying and establishing partnerships.Dematerialization and Process Optimization- Opportunity file: in-store credit subscription dematerialized process.- Audit of the bank card business (direct bank): products, processes, marketing, customer marketing- Mapping and optimization of marketing business processes for a consumer credit companyIn charge of Finovation, the selection of innovations in financial services by InovenAltenor
- FreelanceIndependent ConsultantBANKING AND INSURANCEFebruary 2002 - May 2005 (3 years and 4 months)Paris, FranceExamples of assignments:Sofinco- Definition of a relationship marketing plan for the Cora finances partnership (Cora Card),- Creation of a new brand for a revolving credit product with customer portfolio acquisition.- Coordination of direct marketing operationsAccessit (Communication Agency)- Definition of loyalty plans and traffic generation for shopping centers (Parinor, Chelles 2, Usines Center, Créteil Soleil)- Definition and analysis of catchment areas
Recommendations
FU
FU
+1
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- ESC ROUENNéoma BS1999Majeure Marketing Produit Programme Erasmus à Trinity College, Dublin
- Certified Managers and Associates ProgramHEC2014Programme certifiant HEC conçu pour le management InovenAltenor 30 jours répartis sur 18 mois.