Freelancer profile translated to English.

Description

Launching a business, evolving your offering, or need to strengthen your brand image? I support you in creating clear, credible, and differentiating brands.

For over 15 years, I have been helping startups, SMEs, local authorities, and large corporations build strong identities and consistent experiences that can support their development objectives.

My expertise lies at the intersection of brand strategy and design. Before designing a logo or an interface, I seek to understand your market, your challenges, your customers, and what truly makes you unique.

Throughout my career, I have participated in the creation or evolution of over 150 brands in various sectors: industry, health, technology, sports, video games, services, culture, and living spaces.

I regularly work on projects such as:

• Brand strategy and positioning

• Brand platform

• Naming

• Visual identity and logo

• Art direction

• UI/UX Design

• Websites and digital experiences

• Communication materials and brand launch

What sets me apart? A dual strategic and creative background, acquired with organizations of all sizes, from startups in the launch phase to international groups (Michelin, Boston Scientific, Becton Dickinson…)

My goal always remains the same: to design brands that not only look good but also create value and sustainably support the company's development.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Freelance
August 2025 - Today (11 months)
As an independent Brand Designer and Art Director, I help companies clarify their positioning, strengthen their image, and design consistent brand experiences.

My areas of expertise cover brand strategy, visual identity, art direction, web design (UI/UX), and managing external or internal resources.

I support startups, SMEs, and large corporations alike, with an approach that combines strategic thinking, creativity, and pragmatism.
Brand strategy & positioning Art direction Visual identity Project management Logo design
GAX creative studio
Founder | AD & Designer
June 2018 - August 2025 (7 years and 2 months)
Clermont-Ferrand, France
I founded and led GAX, a 5-person studio specializing in branding and web design.

Over more than 130 projects, I have supported ambitious startups, growing SMEs, and international groups in creating or transforming their brand image.

From strategic thinking to art direction, including visual identity, design, and digital experiences, I was involved in the entire brand-building process.

Among the studio's clients: Michelin Innovation Park, Boston Scientific, General Electric, Betclic, Capillum, and 3D Realms.
Art direction Visual identity Branding Brand strategy & positioning UI/UX Design
MK Communication
Art Director | Designer
January 2015 - May 2018 (3 years and 4 months)
Clermont-Ferrand, France
Art direction and graphic design for print, event, and web communication projects. Creation of visual identities, marketing materials, and communication tools for companies and institutions.
Art direction Logo design Print graphics Communication strategy Visual identity