Freelancer profile translated to English.
Back to original languageAbout Pierre-Olivier
As aGoogle Ads Search & Shopping certified SEA consultant**, I help companies optimize their digital **acquisitionand **conversion**.
My approach is primarily based ondata analysis**: I leverage campaign performance, particularly **Google Ads**, and user behavior to identify **growth leversand prioritize high-impact actions.
I don't just manage paid acquisition campaigns (**SEA**): I analyze the entire user journey, from acquisition to conversion, to optimize overall performance and generate measurable results.
I work on:
- Acquisition (**Google Ads**)
- Data and performance analysis
- Page and conversion funnel optimization (**CRO**)
-Leadgeneration and business performance improvement
With aglobal vision(web, tracking, UX), I can connect business, marketing, and product challenges to transform traffic into measurable results.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- GoofSEA / Google Ads Consultant – Brand Creation & Multi-Location LaunchHEALTH AND WELLNESSOctober 2024 - February 2026 (1 year and 4 months)Paris, France
Context
Creation of a new independent laser hair removal brand, following a franchise exit, with several existing locations (Paris and Bordeaux).Objective:Lay the foundation for a visible, high-performing, and scalable brand capable of supporting future network development.––––––––––––––––Approach
- Global management of brand creation and positioning
- Coordination of various stakeholders (design, visual identity, materials)
- Design of a digital architecture focused on clarity, conversion, and duplication
- Structuring of an acquisition strategy suitable for a multi-location launch
- Implementation of a scalable foundation to support growth
––––––––––––––––Actions Implemented
- Design and integration of the website (WordPress / Divi) dedicated to laser services
- Creation and structuring of the Google Ads account (Search + Performance Max)
- Gradual launch of campaigns in a new account context
- Implementation of a multi-zone logic for local acquisition management
- Optimization of offers and messaging without compromising quality image
- Alignment between brand positioning, website, and campaigns
––––––––––––––––Results
- Progressive increase in brand visibility on Google
- Generation of qualified leads in several geographical areas
- Solid foundation laid for network/franchise development
- Google Ads account structured to support scaling
- Controlled acquisition in a launch context
- CPTS SUD Metropole LilloiseWeb Presence & Digital Credibility – Health SectorMEDICALFebruary 2025 - September 2025 (7 months)Lille, France
Context
Consolidation of healthcare professionals with the mission to facilitate access to care and structure medical offerings within the territory.Objective:Establish a clear, credible, and accessible web presence to serve as a communication platform for patients, professionals, and local institutions.––––––––––––––––Approach
- Analysis of territorial challenges and needs of various target audiences
- Content structuring for clear and accessible communication
- Design of an architecture focused on readability and understanding
- Implementation of a scalable digital foundation to support local development
––––––––––––––––Actions Implemented
- Collaboration with a designer for mock-up creation
- Design and integration of the website on Webflow
- Content structuring for a broad, non-specialist audience
- Creation of a clear architecture to present missions, actions, and patient journeys
- Development of an editorial space to share local news
- Integration of best practices for UX, accessibility, and performance
––––––––––––––––Results
- Website became a reference point for CPTS communication
- Improved readability and accessibility of information
- Digital support for the expansion of the territorial scope
- Structuring tool for local visibility and development
- AJB NOVASKINSEA / Google Ads Consultant – Upscaling & International AcquisitionHEALTH AND WELLNESSMay 2022 - February 2026 (3 years and 9 months)Bruxelles, Belgium
Context
An aesthetic clinic offering advanced services (laser hair removal, skin treatments) in a competitive market.Objective:Structure a multi-service offering, upscale the positioning, and make Google Ads a sustainable growth lever for an international clientele with high purchasing power.––––––––––––––––Approach
- Analysis of positioning and upscaling challenges
- Structuring of the offering by service with a premium approach
- Alignment of marketing discourse, landing pages, and campaigns
- Deployment of an international multi-market acquisition strategy
- Management focused on traffic quality and customer value
––––––––––––––––Actions Implemented
- Complete website redesign (WordPress / Divi) with a designer
- Deployment of a multi-language website (FR / EN / IT / NL)
- Structured architecture with a dedicated page per service
- Creation and structuring of the Google Ads account
- Implementation of Search campaigns focused on strong intent and premium services
- Integration and ramp-up of Performance Max campaigns
- Progressive adaptation of messages and targeting to AI optimizations
- Alignment of Ads/website messaging with an upscaling strategy
––––––––––––––––Results
- Strong growth in revenue generated via Google Ads
- Channel became a central growth lever
- Qualified acquisition targeting an international audience with high purchasing power
- Improved premium brand perception
- Enhanced consistency between digital experience and positioning
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Certifications
- Google Ads Search CertificationGoogle
- Google Ads Shopping CertificationGoogle