Freelancer profile translated to English.
Back to original languageAbout Pierre
⚡️ Expert Google Ads (ex Google Adwords) - SEA
☀️ + 9 years of experience in SEA (Google Ads - Google Adwords)
👨💻 Ex-Account Manager Senior Google Ads (Google Adwords)
🚀 Ex-Acquisition Manager in start-up
👨🏫 Google Ads Trainer
👨🎓 Google Ads Certified on Search Network, Google Ads Shopping, Google Ads Display, Google Ads YouTube
⚡️ Whatever your budget, or your business sector, I help you boost your customer acquisition and your revenue through SEA on Google Ads (ex Google Adwords).
My support
✅ Structured Audit with recommendations - SEA (Google Ads - Google Adwords) in 48h
🥇 Setup of SEA account (Google Ads - Google Adwords - Microsoft/Bing Ads)
🚀 Campaign setup, support and daily management in SEA (Google Ads - Google Adwords)
🎈Product feed creation or optimization, Google Merchant Center, Channable for Google Ads campaigns (Google Adwords Shopping)
📈 Automated reports on Looker Studio (Google Data Studio)
👀 Setup, Analysis & Recommendation for your tracking to correctly monitor your events and conversions (Google Ads - Google Adwords)
👨🏫 Training on Google Ads tools and Google Ads campaign management
My references
👋 + 50 agencies, start-ups, SMEs, large groups, supported on Google Ads (SEA)** : Habitat Presto, Kipli, Le Slip Français, Netatmo, ENGIE, Suez, Editions Bayard, SnapEvent, La Redoute...
💵 Management of 2M to 4M€ of annual advertising budget
My tools
Google Ads (Google Adwords), Looker Studio (Google Data Studio), Google Analytics 4, Google Tag Manager.
📧 Available by email, slack or phone, don't hesitate to send me a message, I'm available quickly 🚀
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- KipliAcquisition ManagerE-COMMERCEMarch 2022 - Today (4 years and 3 months)Paris, France- Responsible for the Online Acquisition part - 7 countries - Annual Ads Budget: +/-5M €- Management of Search SEA (Google Ads & Bing Ads), Social SMA (Meta Ads, Pinterest Ads) and Display (Criteo) levers + CRM and Newsletter- Objective: To bring profitability while attracting new customers and conquering new countries.- Biggest lever: Google Ads- Analysis and Reporting to top Management- Management of the CRM tool & Klaviyo Automation (Newsletter + Flow)
- MesDépanneurs.fr ENGIETraffic ManagerE-COMMERCEJune 2021 - March 2022 (10 months)Paris, France- Creation and Optimization of Search SEA campaigns (200K-300K€ per month, Google Ads + Microsoft Ads) & SMA Meta Ads- Objective: Reduce Google Ads CPA by 50% (achieved in 3 months)- Analysis and Reporting to top Management (Steering Committee and Executive Committee), weekly and monthly- Creation of Branding campaigns on Google Ads
- EffilabAccount Manager SEA/SMACONSULTING AND AUDITSOctober 2019 - May 2021 (1 year and 8 months)Paris, France- Support in the operational and strategic management of acquisition levers for several B2C & B2B clients (SMEs & CAC40) - SEA & SMA - Google Ads - Bing Ads - Meta Ads, Pinterest Ads, LinkedIn Ads- Management of 2M€ of annual media budgets- Daily analysis and management of campaigns on Google Adwords, Bing Ads, Facebook Ads & LinkedIn Ads platforms- Presentation of weekly, monthly, and annual results- Responsible for the training department (Google Ads tools, Meta Ads or other tools)
Reviews
Recommendations
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Education
- Master Digital Marketing, Big Data & User Experience (UX)Sup de Pub - INSEEC2018Acquisition Digital & Big Data. Acquisition Payante - Google Ads - Facebook Ads - Google Analytics - Looker Studio - Repoting - SEA
- Master International BusinessUniversidad Carlos III Madrid2017
Certifications
- Google Ads SearchGoogle Ads2022
- Google Ads ShoppingGoogle Ads2022