Pierre Nakib

As a self-employed professional, I handle all digital aspects for business launches or digital development for entrepreneurs. Across multiple themes, my tasks cover all the digital possibilities entrepreneurs might need (Branding, showcase and e-commerce websites, SEO, ERP/CRM consulting, digital project management support, web & print design, digital strategy...). My approach always considers deadlines, costs, and the ease of managing the implemented tools based on the clients' digital literacy.

PROJECTS:

- Development of visual identities

- Creation of showcase and e-commerce websites (retail, professional real estate, high-level athletes, business consulting and creation, training, brokerage, sports sectors...)

- SEO strategy

- Support for ERP/CRM deployment

- Digital communication strategy

- Content creation (banners, visuals, promotional videos)

- Print creation of commercial and institutional brochures

- Training clients on the digital tools necessary for their digital projects.

- Training on CMS administration and related tools (WordPress, PrestaShop, Shopify).

- Training in content creation

- Training in SEO content strategy

TECHNICAL ENVIRONMENT:

Project Management: Trello, Slack, Jira, Confluence

- Web Tools: WordPress, PrestaShop, Shopify, HTML, CSS, PhpAdmin, MySQL, FileZilla

- Communication: Google Ads, Social Media, SendinBlue, Mailchimp

- Referencing: Semantic Audit, SEMrush, Google Page Speed, Yoast SEO.

- Graphics: Photoshop, Illustrator, InDesign, After Effects, Figma, Adobe XD, Premiere Pro

Context

Sobhi Sport is a retail company specializing in outdoor sports equipment (Running, trail, fitness, trekking, climbing, travel, hiking...). Before my arrival, the company had no digital tools to manage its operations (Inventory, statistics, customer tracking...). The company's goal was to establish a digital environment for this management, leading to an e-commerce site with unified management between physical stores and online sales.

GLOBAL DIGITAL TRANSFORMATION PROJECT DEFINITION

- Needs assessment with stakeholders related to the deployment of the envisioned digital environment.

- Definition of the overall project, setting time and budget objectives for the entire project.

- Selection of tools for the overall project: ERP, CMS, communication tools

SHOWCASE WEBSITE REDESIGN

- Needs assessment and definition

- Development of project steps and timeline

- Selection and deployment of project-related solutions (hosting, CMS) Graphic design and website development

- Deliverable acceptance

- Go-live and ongoing monitoring of technical and content updates.

ERP IMPLEMENTATION

- Needs assessment with stakeholders (Management, store staff, accounting)

- Selection and implementation of the ERP (Fastmag) in anticipation of e-commerce development feasibility.

- Definition of the product database structure.

- Standardization and automation of tasks for processing and importing brand databases according to the defined structure.

- Progressive rollout in stores (from 2 to 8)

- ERP monitoring and maintenance in collaboration with the supplier.

- Monthly reporting of sales statistics, detailed inventory, and store inventory management.

E-COMMERCE SITE DEPLOYMENT

- Definition of the overall project (Needs, cost, budget, timeline)

- Development of the specifications document

- Definition of specifications (ERP coupling, essential core functionalities....)

- Selection of optimal solutions (CMS, theme, modules (EDI, Order processing, payment....)

- Hosting, CMS deployment, integration of various modules.

- Implementation with a service provider for data synchronization between ERP and e-commerce (Product, customer, inventory updates etc...)

- Graphic implementation and content integration (Pages, products, legal information...) Acceptance testing in collaboration with management and store teams.

- Go-live.

- Website maintenance

- Traffic and user behavior statistical monitoring (Google Analytics) and optimization.

COVID MANAGEMENT AND ACTIVITY DECLINE

- Search for express optimal solutions to ensure business continuity during closure periods.

- Implementation of an e-commerce platform (WordPress) in 4 days for franchised stores. Management of 6 people for the creation of essential product listings before distribution to the network.

- Delivery of mini-sites including the 20/80 of common products (6 sites)

- Training for franchisees on site administration tools (Product creation, order processing, customer database management....)

PRINT AND DIGITAL COMMUNICATION

- Implementation of annual and quarterly communication plans

- Implementation and management of multi-channel webmarketing campaigns (mailing, social media (organic and ads), Google Ads).

- Graphic design for key moments in webmarketing campaigns

- Training for in-store teams on daily social media management

- Various print graphic designs (window displays, signage, sidewalk signs, street posters, merchandising...)

- Print design for in-store materials (business cards, gift cards, event flyers, vouchers).

- Graphic design for t-shirts related to partner races (Marathon Vert 2020, 2021, / 2022, Urban Trail....)

MONITORING

- Implementation of management tools for remote operation monitoring (Jira, Confluence)

- Training for teams on consulting, monitoring, and administering documentation.

TECHNICAL ENVIRONMENT

- Web: WordPress / PrestaShop / HTML / CSS / PhpAdmin, MySQL, FileZilla, Payplug.

- Graphics: Photoshop, Illustrator, After Effects, InDesign, Animate, XD.

- Data: Excel, VBA.

- Communication: Sendinblue, Google Ads, Meta (social media), print. Project Management: Trello, Jira, Confluence.

At the intersection of various market segments (Professional, individual, youth, agricultural, private banking, online banking, or for the company's CSR), my mission was to bring to life new digital projects born from the needs and requests of employees. Additionally, I was responsible for reporting and monitoring the BPGO and Crédit Maritime websites with a team of 3 people.

MISSIONS

- Steering and updating regional websites BPGO, CMGO, national Crédit Maritime website, and parallel sites (CSR)

- Creation of web mockups before going live

- Validation with market departments and Legal and Compliance services.

- Integration of mockups into the CMS (SharePoint)

- Management of mailing campaigns based on offers (promotions, information, general meetings and votes, events,

- Creation of promotional banners to support offer launches.

- Video creation for agency screens and remote publication management.

- Steering digital commercial action plans (Briefs, schedules, monitoring) Webmarketing campaigns

- Statistical analysis

- Conducting digital training for employees

TECHNICAL ENVIRONMENT:

- SharePoint

- WordPress

- Photoshop

- Google Analytics

- InDesign

- After Effects

- Gocad service solution (Mailing)