Freelancer profile translated to English.

Description

E-Commerce Manager with 5+ years of experience in international retail and marketplace ecosystems.

Specializing in platform, marketplace, and partner management, as well as communication to enhance performance and brand identity. Strength in deriving clear actions from insights, supported by design thinking, deep customer journey understanding, and a detail- and solution-oriented approach.

Additionally, specific experience in collaboration between German-French markets.

Industry field of expertise

Languages

German
Native or bilingual
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Düsseldorf (up to 50km)

Sephora Germany GmbH Group LVMH
PROMOTION & MERCHANDISING SPECIALIST
February 2025 - June 2025 (4 months)
Dusseldorf, NW, Germany
Mission:Development & implementation of online business strategies to increase regional sales and brand performance.
Challenge:Adapting planning to mobile-first environments and increasing the share of app usage in a highly competitive market.

• Planning and execution of online promotions and GWP offers on website & app.
• Close collaboration with Category Management, CRM, Marketing, Revenue & Data, and central teams.
• Monitoring and improving the performance of the website/app and online promotions.
• Creation of reports and tracking of key KPIs to measure the success of online promotions.
• Implementation of onsite SEO measures.
Melvin & Hamilton Digital SAS
PRODUCT & MERCHANDISING MANAGER
September 2022 - December 2024 (2 years and 3 months)
Paris, France
Mission:Optimizing profitability for the European market.
Challenge:Modernizing the traditional brand identity in a rapidly growing competitive environment.

· Analysis and reporting of key KPIs (revenue, return rate, conversion rate, bounce rate, AOV, CLV) for data-driven optimization of sales and marketing strategies.
· Development and implementation of market-specific e-store strategies for multiple EU markets.
· Management of onsite merchandising, product presentation, campaigns, promotions, and newsletters in compliance with brand guidelines.
· Collaboration with the German Supply Chain for inventory optimization and reduction of stock overhangs.
· Oversight of digital product creation and maintenance, as well as leading and mentoring a junior team.
· Implementation of onsite SEO measures to improve visibility, traffic, and conversion.
· Management and optimization of German marketplace partnerships (Breuninger, Otto, Zalando) including performance monitoring.
· Launch of a B2C/C2C second-hand platform as a new sales channel and inventory relief instrument.
Mano Mano Colibri SAS
MARKETING COORDINATOR
February 2022 - June 2022 (4 months)
Paris, France
Mission:Strengthening growth and brand presence in the German market.
Challenge:Activating an already highly targeted audience through precise positioning and campaign optimization.

• Planning the annual promotion calendar.
• Development of targeted campaigns for the German market, including close coordination with design teams (tone of voice, consistency, various voucher mechanics).
• KPI-based analysis of campaign performance and continuous optimization to increase engagement and revenue.
• Improvement of the German shop structure to optimize user experience and create additional up-selling potential.