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Pierre LutonPL

Pierre Luton

SEO Content Writer, GEO Expert Journalist, AI Specialist.

€350/day
Paris 11e Arrondissement, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Pierre

Multi-sector content writer, particularly in health and medico-social fields, I design and manage multi-channel editorial projects, SEO, GEO, and AI-friendly. Expert writing, team coordination, content strategies, magazine management, websites, and information systems. I am seeking a privileged and long-term freelance collaboration ;-)

As a trained journalist, I possess strong expertise in semantic strategy. I help brands, groups, and organizations clarify their message, structure their editorial presence, and increase their visibility.

I work in print, web, and video, with recognized specialization in health, medico-social, disability, medicine, legal, literature, energy, and public policy issues.

SEO & Semantic Project Manager

Currently, I support ELSAN group facilities (health, prevention, international patients), known for their SEO performance, in their SEO and GEO strategy to improve their positioning.

I have also managed and led editorial platforms and intranets (EDF, Hachette Livres, MGC) as a project manager.

Semantic Project Manager Rate: €350 / day.

Expert SEO Content Writer

With a Master's degree in Web Communication and training from The Bridge's SEO Bootcamp, I handle semantic research, competitor benchmarks, search intent analysis, optimized writing, and editorial architecture.

Optimized Expert Article Rate: €180 excluding tax / article (1500 words) - volume-based discounts available.

Editorial Director

For nearly 20 years, I was the editor-in-chief of FNATH, where I managed a team and an editorial line (annual revenue of €450k). I directed:
  • À part entière (2003-2022)
  • Rails & Progrès (2005-2011)
  • The corporate website ofHachette Livres (1998-2002)
They trusted me: ELSAN, The Bridge, Ouest-France, Paris-Match, Quotidien de Paris, La Cinquième, EDF, Hachette Livres…
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • ELSAN
    SEO Content Writer
    MEDICAL
    January 2023 - Today (3 years and 7 months)
    Paris, France
    SEO Content Writer, I write optimized medical and health articles, review articles to be optimized, conduct semantic and technical audits, monitor netlinking, and am passionate about AI and its application in health and EEAT topics.
    SEO Writing Medical Health SEO SEO Audit Keyword Research SEO Keywords
  • The Bridge
    SEO Bootcamp
    E-COMMERCE
    September 2022 - December 2022 (4 months)
    Paris, France
    SEO bootcamp
  • FNATH
    Editor-in-Chief
    PRESS AND MEDIA
    December 2003 - April 2022 (18 years and 5 months)
    Région de Paris, France
    Journalist responsible for the editorial content of 'A part entière', the FNATH association's magazine. Freelance, then employed. I write, supervise, and rewrite print and online magazine articles on health, social, legal, and humanitarian issues... I lead editorial meetings and manage a team of 4 writers. I decide and schedule the editorial calendar in coordination with Management and the Communication department. I also manage the website and the Twitter feed. I oversee both print and online illustrations and the enrichment of web pages.
    Writing Team Management Web Content Writing SEO Writing synthesis skills Image Processing Wordpress interpersonal skills IT

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Education

  • Master in Multimedia Project Management
    ISCPA
    2020
    Formation professionnelle qualifiante pour obtenir une compétence solide en chefferie de projet web, référencement, techniques, cocon sémantique... et de bonnes bases en web marketing...
  • Web Project Manager
    Institut Léonard de Vinci
    2019
    Cette formation de niveau Licence m'a permis de me familiariser avec le web marketing. Cette année de formation professionnelle m’a permis de me spécialiser dans le search engine optimization (SEO) et la sémantique. Notamment sur les techniques de cocon sémantique.

Certifications

Skill set

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