About Pierre-Louis
French
Native or bilingual
English
Native or bilingual
German
Conversational
Experience
- PlĂ©rion - Pierre-Louis GILLETFreelance - Communication & Webmarketing SupportTELECOMMUNICATIONSJune 2019 - Today (7 years)Le Puy-en-Velay, FranceWith over 10 years of experience in the web field, following a Master's degree in Multimedia Products and Services, bilingual, I possess numerous skills in various areas of Marketing and Communication:âș Marketing studies, competitive analysis, recommendationsâș Digital Strategy: studies, recommendations, E-Reputation, Content Marketingâș Website Development (Wordpress, UI/UX, HTML / CSS / PHP, ...)âș Newsletter creation and sending (HTML / SMTP server configuration / deliverability optimization)âș SEO / SEA Referencing (Natural / paid)âș SMO & Community Management (Facebook, Twitter, Instagram, Pinterest)âș Video production and editing (Premiere / After Effects)More info: https://www.plerion.fr/
- Blog TrottingMarketing & Internet ManagerTRAVEL AND TOURISMSeptember 2017 - Today (8 years and 9 months)Lyon, FranceBlog Trotting - https://www.blog-trotting.fr - (personal project)- Marketing studies, competitive analysis, recommendations- Community Management (Facebook, Twitter, Instagram, Pinterest)- Creation of promotional videos- SEA: landing page design, audience definition...- Partnerships and public relations- Optimized content writing
- TECHNOMARKSenior International Marketing & Communication AssistantRETAIL (SMALL BUSINESS)December 2018 - May 2019 (5 months)Saint-Ătienne, FranceTECHNOMARK - http://www.technomark-marking.comManagement of the international webmarketing department (EU + USA + ASIA)Audits of the website, SEO/SEA, social networks, and newsletters.Analysis of the existing situation, competitive analysis, recommendations.Development of a webmarketing plan, including:- Target audience definition (Core target, secondary target, influencers)- Objectives (acquisition / conversion / loyalty)- Implementation of CRO strategy- Definition of KPIs and levers in Paid / Owned / Earned- Creation of a summarized Webmarketing Plan and an action plan, with prioritization
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Education
- Master's Degree (and Bachelor's Degree) in Multimedia Products and ServicesUniversity of Franche-Comté (Montbéliard, 25)2008- Fondements du multimédia - Webdesign, UX/UI, graphisme - PAO (suite Adobe) - Webmarketing et Communication - Gestion de projets - Développement Web, algorithmique et programmation (HTML / CSS / PHP / JAVA) - Montage vidéo (Vegas, Premiere, After Effects) - 3D (3DS Max)
- University Diploma in Technology in Communication Services and NetworksUniversity of Auvergne (Clermont-Ferrand, 63)2005- Développement (HTML, CSS, PHP, JAVA, FLASH AS3...) - PAO (Indesign, Photoshop, Illustrator) - 3D (3DSMax) - Réseaux...
Certifications
- Google Analytics - Advanced LevelGoogle2019