Freelancer profile translated to English.
Back to original languageAbout Pierre Louis
Over 20 years of experience in consulting (communication, CRM, and Media agencies) and over 10 years of experience on the industrial/advertiser side (FMCG, Auto, Telco, Public Health, among others), I now offer my consulting experience to solve new challenges: Generative AI and its impacts on productivity and organizational impact, AdTech and Martech (particularly concerning CookieLess approaches and their impacts). I also have the opportunity to train learners (adults and students).
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Michelin - LB experience
On Malt
AdTech Consultant in view of the gradual abandonment of third-party cookiesNovember 2024 - February 2025 (4 months)Paris, FranceAs part of the abandonment of third-party cookies (internet advertising):- Analysis of the consequences of the abandonment of third-party cookies- Analysis of alternative adtech solutions, SWOT, costing, impact- Final recommendation of solutions to adopt, KPIs, implementation timeline, and next steps - IndépendantDigital Change ManagementSeptember 2012 - Today (13 years and 9 months)Île-de-France, FranceDigital Marketing, Data Consultancy and Gen I.A- Digital agencies Management- DMP/CDP implementation- Media Strategy optimization- Data Management- Change Management, via IA
- ProgrammaticCompanyBusiness accelerator @ programmaticCompanyOctober 2023 - Today (2 years and 8 months)Paris, France
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Education
- Communication / Advertising Master's degree, Advertising / communicationSup de Pub - Groupe INSEEC1991Communication / Advertising Master's degree, Advertising / communication
- Licence, HistoryUniversité Paris X Nanterre1989Licence, History