About Pierre-Louis
- Custom marketing automations (auto-reports, lead scoring, database enrichment, content generation)
- Paid acquisition: Google Ads, Meta Ads, GA4 tracking and own Search Console or custom dashboard.
- SEO and GEO: technical audits, content optimized for Google and LLMs
- Websites and landing pages: Next.js, WordPress, Supabase
- Scraping and data pipelines: Python, Node.js
French
Native or bilingual
English
Fluent
Experience
- Secure ExchangesMarketing ManagerSOFTWARE PUBLISHINGJanuary 2026 - Today (7 months)Montreal, QC, CanadaCybersecurity SaaS.Full ownership of acquisition: technical SEO, GEO strategy for visibility in LLMs (ChatGPT, Perplexity, Claude, etc.), Google Ads and Meta Ads campaigns, content and email marketing.In parallel, development of custom marketing automations and AI agents to optimize reporting, lead enrichment, and content generation. Cross-functional work with product and sales teams to align marketing strategy with growth objectives.
- Privacy-Safe.ioGrowth HackerSOFTWARE PUBLISHINGMay 2025 - December 2025 (7 months)Montreal, QC, CanadaGrowth hacker responsible for acquisition and visibility for Privacy-Safe, a Quebec-based SaaS in the data protection field.Managed SEO (technical audits, content production optimization, keyword strategy), Google Ads campaigns, and created web pages to improve conversion. Wrote blog posts and sales brochures to support sales and strengthen brand positioning.
- FASSTHead of GrowthBANKING AND INSURANCESeptember 2019 - April 2024 (4 years and 7 months)New York, NY, USADevelopment and execution of growth strategies for a rapidly expanding startup, focused on user acquisition, revenue growth, and brand development.Developed B2B marketing plans to ensure product-market fit and consistent communication.
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Education
- Data Analytics & Marketing ManagerINSEEC MSc & MBA2022Data Analytics & Manager Marketing
- Bachelor's degree, Digital Project ManagerESD - School of Digital2020Bachelor's degree, Chargé de projet digital