Pierre Le Tallec

Conception, management, and execution of product, UX, UI, communication/marketing 360° in strategy as well as operational, acquisition, management, corporate culture... From conception to execution, I am committed to serving my clients for maximum impact.

Product Management

- Users: understanding usage, user interviews, incorporating customer service feedback

- Market: understanding competition, framework, opportunities

- Agile methodology

- Identifying pain points, identifying improvements through interviews, user testing & iterations

- Writing user stories

- Monitoring & testing developments

- Monitoring product performance: measuring successes & failures for iterations

- Communication: product evolutions & vision

- Product - developer collaboration

- Defining the roadmap: future product improvements based on growth objectives and user needs

- Backlog management & prioritization

- Product design (UI, UX): creating Figma mockups (UI) based on user & product needs

Social Media Management

- Audit: analysis of the existing situation, development of guidelines and best practices

- Definition of short-term & long-term strategy. Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok & Twitch.

- Community Management: community engagement and moderation including live tweeting, setting up an editorial calendar.

- Content: creation of web & print communication tools. Adobe Photoshop, Lightroom, Premiere & After Effects.

- Social Ads: implementing a PAID strategy according to client budget

Acquisition

- Defining a traffic acquisition strategy: SMO, SEO, SEA

- Web analytics (KPIs) & content reporting

- Emailing: creation and production of internal & external newsletters

- Support in organizational transformation and implementation of internal tools