Freelancer profile translated to English.

Description

website : pierrelebastardcarla.com

instagram : @pierrelebastard

Artistic director and photographer based in Paris, I support fashion brands and tailoring houses in building their image, from concept to final delivery.

I design and produce campaigns, editorials, portraits, and content tailored for your platforms, with a premium visual standard.

My unique selling point: I come from styling and product development (Husbands Paris) before moving into image direction (Arthur & Fox). I understand clothing before representing it, which changes how I photograph and stage it.

I regularly work on:

- Art direction for campaigns and editorials

- Production and shooting (studio, film, portrait, fashion)

- Visual identity, iconographic research, and mood boards

- Decks, books, and graphic guidelines

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

ARTHUR & FOX
Image, Communication & Brand Content Director
FASHION AND COSMETICS
March 2025 - Today (1 year and 4 months)
Paris, France
• - Strategy & 360° communication
• - Editorial direction and brand content guidelines
• - Organic growth and editorial rhythm
• - Art direction for campaigns & FW25 lookbook: concept, casting, shooting, post-production
• - Styling; campaign, lookbook, e-commerce, brand content
• - Visual curation and iconographic research
• - E-commerce; supervision, asset integration (packshots, campaign, lookbook)
• - AI Production; asset multiplication and editorial content
• - Press and stylist relations; loans, collection presentations
Art Direction Branding Content Creation Visual Asset Generation Artificial Intelligence
HUSBANDS PARIS
Product Developer, Studio Assistant Director
FASHION AND COSMETICS
September 2022 - October 2024 (2 years and 1 month)
Paris, France
• - Assistance in collection development; from FW22 to FW25 (6 seasons)
• - Sourcing fabrics, partners, and trims
• - Purchasing; fabrics, vintage items, accessories
• - Fitting direction and quality control
• - Styling and wardrobe coordination; e-shop, lookbooks, campaigns, brand content
• - Iconographic research and visual curation
• - Logistics and travel organization
Art Direction Fashion Design Styling Pattern Making
PLBC STILLS
Artistic Director, Photographer
ARTS AND CRAFTS
June 2024 - Today (2 years and 1 month)
Paris, France
PLBC Stills brings together my freelance activities in art direction and photography, in Paris and on location. I primarily work for menswear, tailoring houses, and brands seeking a coherent and polished image, from conception to distribution.
Art Direction

I define the visual universe of a brand or project, from the initial concept to the final image: references, staging, choice of sets and lighting, production monitoring, and on-set direction.
Campaigns and Lookbooks, Digital and Print

I conceive and photograph seasonal campaigns and lookbooks, designing each series for its specific platforms: social media, website, e-shop, press, and printed publications.
Brand Content and Event Art Direction

I produce regular content to feed a brand's channels, and I oversee the art direction for events: scenography, photo capture, visual restitution.
Casting and New Faces Books

I manage casting and create books for new faces, in collaboration with agencies, with a simple setup and a faithful rendering, designed for client presentations.
Personal Projects

I also pursue authorial work: exhibitions, fanzines, and documentary series exploring identity and clothing, notably with the collective WHITE FLASH.
Art Direction Branding Project Management Photography Casting