About Pierre
French
Native or bilingual
English
Fluent
Thai
Conversational
Experience
- Narai Web / Pierre Lavoine — Consultant indépendantSEO, WordPress & AI Automation Consultant — FreelanceE-COMMERCESeptember 2019 - Today (6 years and 11 months)Lille, FranceSince 2019, I've been assisting SMEs, web agencies, and project owners in optimizing their digital presence, with an approach focused on performance, visibility, and operational efficiency.My role involves acting as an external consultant, digital project manager, or operational support depending on the needs: audit, strategy, prioritization, implementation, and action monitoring.I primarily focus on four areas:SEO & Organic VisibilityTechnical SEO audits, structure optimization, editorial recommendations, internal linking improvement, strategic page optimization, indexation monitoring, Search Console analysis, and content production support.WordPress, Performance & ConversionOptimization of WordPress, Divi, and Elementor sites, mobile PageSpeed improvement, WP Rocket configuration, technical issue resolution, page structuring, user experience enhancement, and redesign support.Automation & AI Applied to BusinessWorkflow implementation with n8n, AI tool integration, marketing task automation, assisted content generation, data processing, notification automation, customer support, reporting, and internal processes.Digital Project ManagementFunctional scoping, brief writing, coordination with developers, designers, or internal teams, production monitoring, testing, and deployment, continuous optimization.I help my clients transform often vague needs into concrete, prioritized, and executable action plans, with a simple goal: improve their visibility, save time, and generate more value from their digital tools.
- T3 AVENTURESMotorcycle Guide & Customer Support — Tour LeaderTRAVEL AND TOURISMSeptember 2019 - March 2020 (6 months)MondeAccompanying groups on long-distance motorcycle trips, with a role focused on customer experience, on-site coordination, and participant satisfaction.This experience allowed me to strengthen useful project management skills: anticipating needs, adapting to unforeseen events, clear communication with clients, human relationship management, and coordination in international environments.In parallel to on-site support, I also contributed to the visibility of the activity through communication and marketing initiatives.
- SARL D3T DistributionCommunications, Brand Content & Partnerships ManagerE-COMMERCEDecember 2014 - April 2019 (4 years and 4 months)CarvinHead of communications and brand content for the D3T Distribution group, particularly around the Motoblouz brand.I managed communication, content, and brand awareness projects: editorial strategy, video production, press relations, sports sponsorship, brand partnerships, TV campaigns, media plans, event operations, and community engagement.I also contributed to the development of the Motoblouz Lab program, designed to identify, support, and promote innovative startups in the motorcycle industry.This experience allowed me to structure a comprehensive approach combining brand, content, SEO, acquisition, customer relations, partnerships, and coordination of internal or external teams.
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Education
- Master's DegreeInstitut Supérieur Européen de Gestion2013ISEG LILLE
- Bachelor's Degree in Marketing & CommunicationInstitut Supérieur Européen de Gestion2011ISEG Lille