Pierre-Jean Riccini

▸ Digital and creative project management: Social networks, UX, UI, CRM, mobile, iOS application. Management of internal and external teams according to project needs (from 3 to 15 people).

▸ Strategic recommendations for the digital repositioning of the brand: optimization of online and social media content production and programming, implementation of new processes, reorganization of internal teams.

▸ Digital innovation through initiatives such as the creation of a new social commerce platform and customer experience gamification on TMall or SnapChat.

▸ Adaptation to the "new normal" era: management of a new generation retail space, design of hybrid events, launch of omnichannel experiences (virtual try-on, augmented reality, connected packaging).

▸ Operationalization of the deployment of the trends strategy by integrating it into a coherent digital ecosystem in order to place trends at the heart of the brand strategy.

▸ Coordination of international teams to anticipate and take into account local needs in the production of digital assets, particularly in China.

Main achievement: development of a TikTok account that allowed the brand to gain 233K followers in seven months and thus reach a GenZ audience. Success made possible through cross-functional effort and a fruitful partnership with young content creators.

▸ Development of a coherent brand image strategy in collaboration with marketing, digital, e-commerce, communication, and training teams across various consumer touchpoints: social networks, website, retail, packaging, press, events, etc.

▸ Creation and management of 360° campaigns around a product or a key event: definition of media strategy, creation of editorial and visual content, coordination of shoots, adherence to schedules and budgets.

▸ Creative project management: Art Direction, digital, social media, editorial, experiential marketing.

▸ Fruitful collaborations with major players in various industries: fashion (Comme des Garçons), music (Rosalía, Troye Sivan), entertainment (Netflix, Disney).

Main achievement: global VIVA Glam 25th Anniversary campaign for philanthropic purposes, promoting diversity. Content creation to ensure a year of communication across all media: shoot with 18 influencers, OOH visuals (including giant screens in Times Square), social media programming, etc.