Freelancer profile translated to English.

Description

Communication, storytelling, and content creation consultant. For 15 years, I've been involved in creating and developing French and international brands (startups, SMEs, and large groups; B2B and B2C).

Based in Paris, I currently work as a freelancer:

with brands, by bringing my experience in marketing and communication strategy, brand creation, as well as copywriting and content production:
with agencies, by bringing my experience in sales management and consulting, as well as in managing integrated projects and campaigns.

_For Brands_

STRATEGY

Corporate and executive messaging
Positioning strategy and brand platform
Fundraising pitch deck
Digital strategy
Content strategy
Sales force support, script creation

COPYWRITING

Presentation materials, slides (content writing, wireframes, and design)
Marketing, transactional, onboarding emails
Articles, newsletters, white papers
Press releases (writing, layout)
LinkedIn, Instagram, Facebook, YouTube content
Internal communications
EN -> FR and FR -> EN translation

PROJECT MANAGEMENT

Website creation (content writing, wireframes, creative and production monitoring)
Video content production: films, motion graphics, demos, client testimonials, business cases...
Campaigns (display, TV, radio, print, email marketing, e-pub / retargeting, social ads)
Events (conference organization, trade shows. Invitation management, vendor coordination, marketing plan preparation, appointment setting, etc.).

_For Agencies_

CLIENT ACCOUNT MANAGEMENT

Business development, upsell, and new business
Agency-client relationship management
Strategic brand support
Implementation of creative strategy and communication plans
Strategic recommendations, pitches
Planning, global budget management
Project and internal resource management

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Roupi
Communication Strategy Consultant, Copywriting
CONSULTING AND AUDITS
January 2021 - Today (5 years and 5 months)
Paris, France
Communication Strategy Brand Content Web Marketing Strategy Editorial Strategy Copywriting Web Copywriting
Fretlink
Chief Communications Officer
LOGISTICS AND SUPPLY CHAIN
November 2016 - December 2020 (4 years and 2 months)
Paris, France
Responsible for brand and communication, I supervised and implemented the branding, content, web marketing, press/media (PR), and event strategies for the startup. I also contributed to the design and development of the commercial offering.

In 4 years, I helped enhance the brand's visibility across Europe and positioned Fretlink as a key player in the digital transformation of Transport and Logistics (300 clients, 5000 transport partners, 100 employees, and €31 million raised).
Communication Strategy Brand Content Branding Event Management Editorial Strategy Internal Communications Press Relations