Pierre Houssard

Closed premium B2B deals ($3K to $100K), managing full outbound sales cycle. Acquired 30+ new clients, contributing to €2.2M in annual revenue (2024), leveraging Apollo, Lemlist, and HubSpot to drive consistent pipeline growth. Delivered tailor-made BtoB events with starred and renowned chefs up to 400 people: private dinners, corporate catering, annual supplier contracts, and weekly gourmet deliveries. Managed and grew a premium account portfolio including BCG, LVMH, and Cartier, achieving a 72% demo-to-close conversion rate.

Expanded market presence by managing +200 partners and 40 direct clients across Germany. Negotiated contracts with distributors, HoReCa groups (hotels, restaurants, catering), and industrial clients, securing long-term supply agreements and driving product adoption. Launched new product ranges and adapted sales strategy to local market needs. Led regional tasting tours and represented the brand at major foodservice fairs (Anuga, BCB). Built and optimized an internal CRM system, streamlining lead management and conversion tracking.

Developed and structured Edostar’s B2B strategy and sales department from the ground up. Conducted in-depth analysis of B2C performance data to identify growth opportunities and improve conversion rates. Designed and optimized product offers, pricing models, and distribution channels. Built strategic partnerships with distributors and foodservice operators to expand brand visibility across retail and horeca networks. Oversaw negotiations, onboarding, and long-term account management to ensure sustainable revenue growth and market penetration.