Freelancer profile translated to English.

Description

With over 8 years of experience in application design and development, I have led numerous high-impact projects from needs definition to production. My approach is resolutely agile, user-oriented, and focused on business value. Curious, rigorous, and passionate about innovation, I thrive in dynamic environments where optimizing user experience and data analysis are central to decision-making.

AREAS OF EXPERTISE

Agile project management: functional scoping, needs analysis, backlog management and prioritization, writing User Stories, business validation, roadmap steering.

UX / UI: facilitating co-design workshops, focus groups, user testing, designing wireframes and interactive prototypes.

Web analytics: developing tagging plans (GTM), performance monitoring and analysis (Google Analytics, Hotjar, Contentsquare).

KEY STRENGTHS

Strong sensitivity to UX and digital ergonomics

Excellent adaptability and ability to take a step back

Cross-functional vision of business and product challenges

Data-driven culture to guide decisions

Advanced mastery of performance analysis and monitoring tools

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km)

DECATHLON SE
E-Commerce Product Lead - KIPRUN
E-COMMERCE
April 2025 - Today (1 year and 2 months)
Villeneuve-d'Ascq, France
Responsible for steering the Kiprun.com website, its roadmap, and its evolution. Defining product priorities, coordinating with internal teams and external agencies, writing functional specifications, and monitoring deliverables. Supervising user experience, editorial content, and SEO/analytics performance. Contributing to international development and brand strategy coherence.
Product management Web analytics Google Tag Manager SEO Content marketing
AMER SPORTS
PRODUCT OWNER IT
DIGITAL AND IT
April 2024 - September 2024 (6 months)
Annecy, France
Context

Participation in the launch of the new Retail IT team to support Amer Sports' transition to B2C, with the opening of brand stores in Europe and the USA. Implementation of retail digital solutions covering checkout, back-office, in-store mobility, RFID, and infrastructure.

Key Achievements
• Replenishment Optimization: Integration of the AI tool Syrup to improve Salomon store stock planning.
• RFID Deployment: Scoping, development, and deployment of the RFID solution at Salomon for precise product tracking.
• In-store Behavioral Analysis: Implementation of Infillion for customer traffic analysis (zoning, points of interest, heatmaps).
• Store Openings: Project management for the opening of Salomon and PeakPerformance stores.
• MDM & Connectivity: Deployment of an MDM (salesperson smartphone management), optimization of in-store connectivity, and implementation of free Wi-Fi solutions for customers.
• Checkout & Back-office: Optimization of checkout tools and store back-office functionalities.

Project Management
• Gathering and challenging stakeholder needs (sales staff, business, infrastructure, security).
• Product Backlog Management: Prioritization based on business value and writing user stories.
• Agile Monitoring: Sprint management and continuous communication with development teams.
Data & Reporting
• Configuration of in-store behavioral analysis tools.
• Setup of the RFID solution for product tracking.
• Implementation of advanced reporting via Power BI (store KPI monitoring).
Chalet Mountain vibes
HOTELIER
E-COMMERCE
October 2022 - March 2024 (1 year and 5 months)
Chamonix, France
Context
Creation and complete management of the Chalet Mountain Vibes guesthouse in the Chamonix valley. Participation in strategic design and operational optimization for successful competitive positioning.

Key Achievements
• Guesthouse Launch and Management: From conception to operation, overseeing all activities.
• Commercial Strategy: Development of the business plan, definition of growth areas and sales strategies.
• E-commerce Website: Creation, development, and SEO (SEO, SEA, SEM) of the online store.
• Marketplace: Integration of offerings on various distribution platforms to broaden visibility and increase bookings.
• UX & Web Performance Optimization: Continuous improvement of the user interface and online conversions.
• Hotel Operations Management: Supervision of customer services, room maintenance, and regular supply management.

Data Analysis
• Implementation of KPIs for monitoring website and marketing campaign performance.
• Development of a tagging plan via Google Tag Manager for precise user data collection.

Tools Used

WordPress, Google Analytics, Google Tag Manager, FileZilla, Notepad++, Office 365 Suite.