Freelancer profile translated to English.
Back to original languageAbout Pierre
Expert Tracking & Analytics | Digital Performance Optimization via Data | Customer Data Platform (CDP) | Data Project Management
Specializing in Tracking, Analytics, and Customer Data Platforms, I help you transform how you collect, analyze, and activate your website and mobile app data into revenue.
With nearly 7 years of expertise, my goal is to concretely improve your digital performance through intelligent data utilization.
My expertise in digital marketing and my data engineering skills make me the ideal link between your technical, marketing, and data teams.
I support my clients at every stage:
- Customized Tracking Strategy : Definition of precise tagging plans for relevant data collection aligned with your business objectives.
- Advanced Technical Implementation : Setup and optimization of your tracking solutions via Google Tag Manager, TagCommander, Segment, and deployment of Server-Side Tracking to ensure exhaustive and efficient data collection.
- Customer Data Platform (CDP) Implementation : Unification of your customer data (Segment, Hightouch, Splio CDP, Imagino, Google Cloud Platform) to create unified profiles and personalize user experience at scale.
- Consent Management (CMP) : Integration and configuration of consent management solutions (Didomi, Axeptio, OneTrust, CookieBot) for RGPD-friendly data collection and increased user trust.
- Analytics Configuration and Optimization : Configuration and utilization of your data analysis platforms (Google Analytics 4, Matomo, Piano Analytics, Piwik Pro, Firebase) for actionable insights and better understanding of the customer journey.
I am also certified:
- Google Analytics / Google Analytics 4
- Meta Marketing Solutions Developer
- Segment
French
Native or bilingual
English
Fluent
Spanish
Fluent
Chinese
Conversational
Can work on-site
Paris (up to 10km)
Experience
- Grand Groupe LuxeLead DataLUXURY GOODSJanuary 2025 - Today (1 year and 5 months)Paris, FranceSince the beginning of 2025, I have been supporting several houses of a major French luxury group.My role is multifaceted:
- Ensuring data collection for all houses for a global e-commerce Salesforce Commerce Cloud redesign across over 60 countries: writing tagging plans, configuring tags via Google Tag Manager, configuring Google Analytics 4, etc.
- Web Analytics, providing analyses on the digital performance of sites from Google Analytics 4 or BigQuery.
- Developing Looker dashboards for the commercial department, particularly for the executive team (CEO, COO, CDO, Retail Director).
- Managing a small team of two data engineers to ensure the development, maintenance, and enrichment of the houses' data products.
- Developing data products (stock depletion prediction, customer volume prediction, custom attribution model).
- Smart BeesCo-founderCONSULTING AND AUDITSSeptember 2023 - Today (2 years and 9 months)Paris, FranceSmart Bees is a data & analytics consultancy specializing in the exploitation of proprietary data for digital marketing. We support our clients in collecting their website/mobile app data, through to its orchestration and exploitation, with the aim of improving digital performance.Responsibilities:- Tracking & Analytics Audit // Customer Data Platform Audit- Definition of a tracking plan to optimize your data collection strategy- Implementation of tracking via Google Tag Manager or TagCommander- Setup of Server-Side tracking to improve your site's performance by bypassing browser tracking blocks (ITP/ETP) and adblockers.- Configuration of Google Analytics 4, Matomo, Piano Analytics, and Piwik Pro to monitor your site's performance and develop your attractiveness.- Implementation of Customer Data Platforms like Segment to unify your data for personalized customer experiences.- Data marketing activations- Dashboard setup (Looker Studio or PowerBI)- Web analysisTechnical Skills:- TMS: Google Tag Manager (GTM), TagCommander- CDP: Segment, DinMo, Hightouch, Splio CDP, Imagino, Google Cloud Platform (GCP)- Analytics: UA, GA4, Piwik Pro, Piano Analytics (AT Internet), Matomo, Mixpanel- Development: JS, Python, SQL, GCPWe are also certified Google Analytics / Google Analytics 4 experts.We have developed strong expertise in Customer Data Platforms through the completion of over a dozen projects.
- °ArcaneAnalytics ConsultantCONSULTING AND AUDITSMarch 2021 - August 2023 (2 years and 5 months)Paris, FranceResponsibilities:- Analytics and Media Audit- Setup and validation of data collection on web & app- Setup of advanced data collection systems via server-side & APIs- Setup of Customer Data Platforms & data marketing activations (CDP)- Setup and optimization of data architecture- Web analysisTechnical Skills:- TMS: GTM, TagCommander- Analytics: UA, GA4, Piwik Pro, Piano Analytics- Development: JS, SQL, GCPSoft Skills:- Teamwork- Management- Autonomy- Project Management- Client Management
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Education
- Web DevelopmentThe_Hacking_Project2020Développement web
- Master of BusinessMBA ESG2020Master of Business Administration - MBA, E-Business
Certifications
- Meta Marketing Solutions Certified DeveloperMeta2022
- Digital CertificationSegment2022