Freelancer profile translated to English.
Back to original languageAbout Pierre
Hello, I'm Pierre, a digital analyst for over 4 years, with a technical profile, specializing in tracking.
My skills can be grouped into different themes:
⚙️ Data Collection/Tracking Implementation⚙️
- Management of a TMS (such as Google Tag Manager, Tealium, Adobe Launch) client-side
- Setting up your server (AddingWell, Stape) and managing server-side tracking via GTM
- Tag deployment (Google Analytics, Google Ads, Facebook Pixel, TikTok Pixel, LinkedIn)
- Implementing data collection for analytics solutions (GA4, Piano Analytics, Piwik Pro, Adobe Analytics)
- Migration of analytics solutions while preserving or improving data
- Creation of custom tagging plans for websites/applications
- Tagging plan validation and audit of existing tracking
🫡 GDPR Audit and Cookie Banner (Consent Management Platform)🫡
- GDPR Audit: Verification of correct tag triggering according to CNIL recommendations, in compliance with GDPR
- Banner implementation: Cookie Bot (certified partner), Axeptio, Didomi, OneTrust
- Adjustment of banner design and optimization for maximizing consent rate
- Analysis of consent results correlated with analytics data
📊 Data Visualization📊
- Creation of dashboards for better reading and understanding of your data via Looker Studio, Adobe Workspace, or Piano Analytics
👨🏻🏫 Data Analysis and Training👨🏻🏫
- In-depth analysis to understand user behavior on your website and/or application, creation of custom reports for different needs (e-commerce, navigational, non-financial goal conversions)
- I can work with GA4, Firebase, Piano Analytics, Adobe Analytics, Piwik Pro
- I can also provide training on these same solutions to make you more autonomous and achieve better management of your digital assets
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Rennes (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Lille (up to 50km)
Experience
- SARL Tous au Château
On Malt
Audit - Tracking & GDPR ComplianceOctober 2025 - October 2025- Review of the GTM container (variables, triggers, tags).
- Functional testing of the cookie banner (acceptance/rejection/personalization/Consent ModeV2).
- Audit of the Datalayer and the presence of e-commerce events on the ticketing system.
- Delivery of a report.
- PRODAKTTracking Specialist / Web AnalystCONSULTING AND AUDITSApril 2024 - Today (2 years and 2 months)Paris, FranceMedia Tag Deployment & Tracking Implementation:
- Installation and configuration of media tags for Google Ads, Facebook Pixel, and LinkedIn, enabling precise data collection optimized for ad campaign performance tracking.
CMP Deployment & GDPR Compliance:- Implementation of cookie banners with solutions like Axeptio and CookieBot to ensure compliance with GDPR regulations and maximize user consent rates.
Analytics Solutions Migration & Audit:- Comprehensive audit of existing tracking, identifying gaps and providing recommendations to improve the reliability of collected data.
- Migration to Google Analytics 4 (GA4) with configuration of new events and parameters for in-depth user behavior analysis.
Server-Side Configuration & Tagging Plan:- Implementation of server-side tracking with Google Tag Manager and Stape, enhancing the robustness and security of data collection while respecting privacy requirements.
- Creation of custom tagging plans based on marketing objectives and product team needs.
Data Visualization & Dashboarding:- Development of interactive dashboards using Looker Studio and Google Data Studio, allowing for intuitive and real-time analysis of data for better decision-making.
- SNCF ConnectAnalytics Consultant / Tracking SpecialistTRAVEL AND TOURISMFebruary 2023 - April 2024 (1 year and 2 months)Paris, FranceTMS & Data Collection:
- Technical support and resolution of issues related to server-side tracking to optimize data collection.
- Recommendations and quality control for Adobe Analytics data.
- Migration of client-side connectors to server-side, including media partner APIs (Facebook, Criteo, TikTok) in server-side.
- Creation of custom tagging plans and internal documentation of server request schemas adapted to business needs.
GDPR Compliance & Privacy:- Support for GDPR compliance and deployment of the Didomi CMP, ensuring the security of user data.
- Presentations and training on GDPR, IAB TCF 2.2, and Consent Mode V2, strengthening privacy awareness within the team.
Reviews
Recommendations
+4
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Education
- Master in Digital Strategies and Digital Innovation, Economics and ManagementFaculty of Economics of the University of Rennes2021- Economie et stratégie d'entreprise - Economie de l'innovation - Marketing - Stratégies digitales - Outils et méthodes d'aide à la décision
Certifications
- Google Analytics Individual QualificationGoogle Digital Academy2022