Freelancer profile translated to English.
Back to original languageAbout Pierre
Pharmacist and entrepreneur from HEC Paris and X Polytechnique, I have dedicated my career to developing innovative digital products and services for a range of key healthcare stakeholders, including pharmaceutical laboratories, hospital groups, and pharmacy networks.
Currently:
✓ CEO of the Innovation & Digital Transformation subsidiary of a pharmacy network
✓ Practicing pharmacist on the ground in a Parisian pharmacy
✓ Supporting pharmaceutical laboratories in the creation of digital communication materials
Experiences:
✓ 8 years in community pharmacy (pre and post-covid);
✓ 6 months in a hospital setting;
✓ +8 years (current) in entrepreneurship (company creation, development consulting, sale/acquisition consulting, digital transformation consulting & implementation)
Skills:
✓ Strategic Marketing: Designing customer-centric strategies to achieve specific business objectives.
✓ Operational Marketing: Implementing these strategies in real campaigns to engage and convert customers.
✓ Visual Digital Creation | Full Stack: Creating visual content for the web and social media using tools like Adobe Suite, Final Cut Pro, Figma...
✓ Digital Product Creation | Full Stack: From UI/UX design, to prototyping, including front-end and back-end development.
Areas of Intervention within Malt:
✓ Artificial Intelligence and its applications in the pharmaceutical industry: a subject I explored in my thesis and which has become one of my specialties.
✓ Field expertise in pharmacy practice.
✓ UI/UX Design: From research to design and prototyping.
✓ Creation of targeted marketing content for healthcare professionals.
✓ Product Management: From planning to execution and launch.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 50km)
Experience
- MutualPharmDigital Product ManagerPHARMACEUTICALS INDUSTRYMay 2021 - Today (5 years and 1 month)Lyon, FranceResponsible for driving the digital transformation of the MutualPharm pharmacy network and developing new services for member pharmacies:✓ Creation of iOS/Android applications✓ Digital pharmacist dashboard✓ Rebranding and 360° brand strategy✓ Acquisition strategy
- PharmatchAdvisor & Business DeveloperPHARMACEUTICALS INDUSTRYJune 2020 - Today (5 years and 11 months)Lyon, France✓ Recommendations on Go-To-Market strategy✓ Definition of an omnichannel communication plan✓ Proposals for development support tools (No-code, Low-code)
- MentalisCEOEDUCATION AND E-LEARNINGApril 2017 - Today (9 years and 2 months)Lyon, FranceMentalis is an e-learning company, founded 3 years ago, dedicated to health students and offering educational materials and innovative memorization tools derived from neuroscience.✓ Market Research: Trend analysis (Google Trends, Google Correlate…) / Competitive intelligence / Demand analysis (literature reviews, individual interviews…)✓ Product and Material Development: Creation of 6 courses (notes, animated and gamified videos, MCQ training, discussion forums…) and a website / commercial partnership✓ Strategic Marketing: Segmentation (emailing via GetResponse) / Targeting / Establishing clear positioning✓ Operational Marketing: Creating a brand image (logo, graphic charter, audiovisual identity…) / Implementing a product range / Communication (YouTube channel with 6k subscribers, newsletter, SEO optimization, SEA with Google Ads…)
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Education
- X-HEC EntrepreneursHEC Paris & X Polytechnique2021
- Pharmacist | IndustryISPB - University of Lyon 1 - Claude Bernard2021