About Pierre
French
Native or bilingual
English
Conversational
Experience
- LE GOLFE BTPMarketing ManagerJanuary 2023 - April 2024 (1 year and 3 months)Ajaccio, FranceResponsible for the company's digital strategy with the aim of improving the existing and increasing revenue.
- IG ConsultingConsultantCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 5 months)Paris, France✅ Global strategic audit (strengths, weaknesses, opportunities, threats)✅ Market research and competitive analysis✅ Definition of positioning and brand identity✅ Development of a complete strategic roadmap (objectives, phases, priorities)✅ Definition and implementation of the acquisition system (funnels, sales funnels)✅ Structuring of digital marketing and communication strategy✅ Creation or redesign of the brand in collaboration with designers (logo, brand guidelines, storytelling)✅ Alignment of marketing and sales actions for overall consistency✅ Definition and optimization of the personal branding of the leader or team✅ Support in public speaking (editorial axes, content planning, social networks)✅ Selection and coordination of key partners (service providers, photographers, videographers, etc.)✅ Implementation and monitoring of strategic KPIs (performance indicators, reporting)✅ Global management of marketing projects and supervision of implemented actions✅ Strategic coaching and personalized support to achieve business objectives
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Education
- Master's in MarketingIAE2019Marketing