Freelancer profile translated to English.

Description

Hello 👋,

Acquisition Consultant for over 5 years, I support companies of all sizes in creating or optimizing their digital acquisition strategy with an ROI-oriented vision. A common thread across all projects: performance. For each channel, we define growth and profitability objectives. I have had the opportunity to work for major e-commerce companies like La Redoute, startups like Percko and Chocolat des français, and even press organizations like Le nouvel Economiste and La Dépêche.

I operate in 4 specific areas:

1️⃣ SEA / Google Ads / Google Shopping: management and optimization of your SEA campaigns across all available levers: Display, Shopping, Youtube, and search network

2️⃣ SEO: Support for SEO (natural referencing) through its main pillars: technical, content, and popularity (off and on-page)

3️⃣ Social Ads: performance-driven management of Social Ads campaigns: Facebook Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Tiktok Ads...

4️⃣ CRO Strategy (conversion rate optimization) / Growth Hacking: Support in developing your Analytics through tracking plans and in implementing CRO/UX action plans to optimize your conversion rates.

Looking forward to discussing with you!

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

KLH
Co-founder - Senior Acquisition & Growth
DIGITAL AND IT
February 2018 - Today (8 years and 4 months)
- Supporting companies in their digital acquisition and selection of the best channels.
- Defining ROI digital strategies according to client objectives
- Performance management of paid acquisition campaigns: SEA, Social Ads, and Media across various market levers: Google Ads, Microsoft Ads, Amazon, Facebook Ads, Twitter Ads, LinkedIn Ads, Snapchat, Waze, Youtube, Tiktok...
- Support for SEO through its main pillars: technical, content, and popularity (off and on-page)
- Implementation of Analytics tracking plans
- CRO (conversion rate optimization), Growth Hacking, and Analytics strategies
- Training
Traffic Acquisition SEA SEO Social Media Facebook Marketing Growth Hacking Google Analytics
KEYADE
Key Account Manager SEA/SEM
DIGITAL AND IT
August 2017 - January 2018 (6 months)
Management of a SEA key account portfolio:
- Strategic analysis and recommendations
- Cross-channel strategy proposal
- Portfolio development
- KPI analysis
- Monitoring and innovation
- Client relationship management
- Campaign ROI management
SEA Google Ads Google Analytics
Fullsix
SEA and Media Consultant
DIGITAL AND IT
January 2015 - July 2017 (2 years and 7 months)
- Implementation and monitoring of SEA campaigns (Google Adwords and Bing Ads) while respecting financial, quantitative, and commercial objectives
- Monitoring and management of Social Ads campaigns: Facebook Ads, LinkedIn Ads, Twitter Ads...
- KPI analysis and account optimization
- Implementation of adapted ROI strategies
- Keyword universe proposal, ad copywriting
- Creation and implementation of adapted client reporting: automation through various tools
- SEO support

Client relationship management:
- Presentation of results and strategic recommendations
- Financial administration
- Response to public and internal tenders
SEA Google Ads Facebook Marketing SEO Social Media Media Google Analytics

Franck

FRanck Mairot

Reviewed on 6/8/2020

Everything went very well with Pierre-François. After auditing our acquisition on SEO, Google Ads SEA, and Facebook Ads, he took over the campaigns with performance management. The results significantly improved, as we saw an increase in our revenue and ROI! Thanks again!

Alix

Alix Chezeau

Reviewed on 5/25/2020

Pierre-François was very responsive in understanding my needs. He ensured the brief was completed with precise questions and delivered the project perfectly within a short timeframe, while taking the time to understand the project and bringing his perspective from past experiences and his acquisition expertise to the documents. He also supplemented the analysis with recommendations on other channels, allowing me to broaden the client's strategic vision.