Freelancer profile translated to English.
Back to original languageAbout Pierre-François
I have worked for several agencies and advertisers in the luxury and fashion sectors, as well as in home furnishings and architecture. These diverse experiences have allowed me to expand my skills.
More recently, I had the opportunity to work as part of a team on the redesign of the visual identities of the Chantelle Group brands, where rigor, creativity, and respect for deadlines were also essential. I also worked on the creation of new packaging and a new bag for the products of 3 of the group's 5 brands, from the shape to the graphics of the packaging.
Today, I have decided to move into freelance work to have a stronger connection with my clients and to manage projects in their entirety.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Volcan DesignGraphic DesignerLUXURY GOODSSeptember 2015 - September 2017 (2 years)Paris, France- Design of graphic elements for retail projects (shop windows, merchandising, POS displays)- Design of visual identities and graphic charters- Research on fashion and home trends for the agency's trend guide- Creation and direction of the agency's print communication materials- Complete redesign of the agency's website- Maintenance and update of the agency's website and blog
- Chantelle LingerieGraphic DesignerFASHION AND COSMETICSSeptember 2017 - December 2018 (1 year and 3 months)Cachan, France- Redesign of the group's brands' visual identities and positioning, and development of graphic charters- Creation of new internal and external communication materials (press lookbooks, client lookbooks, event invitations…)- Research and reflection on papers, materials, bindings, and shapes of printed items- Creation of packaging, reflection on customer experience, on graphic consistency between different packs, and on production costs- Design of shop windows for Passionata and CL brands in line with the season's highlights- Creation of mock-ups- Redesign and adaptation of newsletters for Passionata and CL brands- Production monitoring and relations with printers- Creation and adaptation of banners and other web visuals- Scenography for press events
- Universal Music FranceGraphic Designer (freelance assignment)ENTERTAINMENT AND LEISUREJuly 2015 - October 2015 (3 months)Paris, FranceArt direction & graphic design (freelance) - Artist: Fréro Delavega- Creation of the artwork for the album "Des ombres et des lumières", standard, deluxe, and collector versions- Graphic design and adaptation of all materials for the different versions of the album- Creation of the new logo- Design of the tour program- Adaptation of communication materials
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Education
- International Master in Graphic Design and Art DirectionCampus Fonderie de l'Image2017
- Bachelor in Marketing Project Management & Web DesignCampus Fonderie de l'Image2015