About Pierre-Etienne
- Find their profitable channels quickly
- Launch or structure theirMeta Ads/Google Ads/TikTok Adscampaigns, etc.
- Finally understand what they are spending and what it brings back
- A strategy adapted to your growth stage
- Reliable tracking
- Automated and understandable reporting
- 360° Audit (ad accounts, tracking, audiences, creatives)
- Implementation of profitable acquisition strategies without impacting your margin
- Structuring & optimization of effective campaigns
- Budget and ROAS management
- Design of advertising creatives and messages that convert
French
Native or bilingual
English
Fluent
Experience
- Pierre-Etienne JaultFreelance Consultant Google Ads & Meta AdsDIGITAL AND ITOctober 2020 - Today (5 years and 8 months)FranceMy main tasks:
- Audit and implementation of tracking (GA4, GTM server-side, Conversion API, Offline Conversion)
- Consulting and management of advertising campaigns (+€3M budget under management) forlead generationandE-commerce purchases
- Setup and management ofGoogle Adscampaigns (Search, Shopping, Display, and YouTube),Meta Adscampaigns (Facebook Ads and Instagram Ads), TikTok Ads, Pinterest Ads, and Reddit Ads campaigns
- Structuring of Meta Ads & Google Ads accounts (+40 campaigns)
- Implementation of weekly reporting with custom dashboards (DataStudio)
- Support and design of conversion-optimized landing pages (e.g., simulator, ebook, ROI calculator, etc.)
- Local SEO optimizations with Google My Business account management
Results:- +35 SaaS & E-commerce clients supported
- +€18M in turnover generated
- 4 clients became leaders in their market
- x3 ROAS on average
- x10 number of leads with a stable CPL
- Increase from < €1,500/month to +€100K/month in advertising investment
- JuntoConsultant Google Ads & Social AdsDIGITAL AND ITJanuary 2019 - October 2020 (1 year and 9 months)Boulogne-Billancourt, FranceMy main tasks:
- Consulting and management of advertising campaigns (+€500K budget under management) for lead generation and sales generation
- Setup and management of Google Ads campaigns (Search, Shopping, Display, and YouTube) & Meta Ads campaigns (Facebook Ads and Instagram Ads)
- Structuring of Meta Ads & Google Ads accounts (+50 campaigns)
- Implementation of weekly reporting with custom dashboards (Looker Studio)
- Support and design for conversion-optimized landing pages (e.g., simulator, ebook, ROI calculator, etc.)
- Trainer and sponsor for Web-to-Store campaigns
- Local SEO optimizations with Google My Business account management
Results:- +15 SaaS & E-commerce clients supported
- Gain of 1 point on average in conversion rate
- x2 ROAS on average
- x5 number of leads in 2 years with a satisfactory CPL for the client
- Increase from < €2,500/month to +€30K/month in advertising investment
- LittleBig ConnectionHead of Acquisition & Digital MarketingHUMAN RESOURCESNovember 2017 - December 2018 (1 year and 1 month)Barcelona, Spain• Website redesign and customer onboarding• Acquisition campaigns: Google Ads, Facebook Ads, LinkedIn Ads• KPI monitoring: CPA, ROAS, LTV, retention• CRM + marketing automation setup (AgileCRM)• Dashboard creation (Segment, Mixpanel, Data Studio)• Branding, partnerships, web project management
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Education
- Master's Degree in Digital MarketingInseec Business School Paris2017