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Pierre-Emmanuel RemyPR

Pierre-Emmanuel Remy

Brand Strategy and Creative Direction

€900/day
Lyon, FR
15+ years
Brand Strategy
Branding & Identity
Creative Direction
Branding and Visual Identity
Corporate Branding

Average response time: 1 hour

Freelancer profile translated to English.
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About Pierre-Emmanuel

With over 20 years of experience in brand strategy, design, and customer experience, I support start-ups, scale-ups, and large corporations in their transformation and growth, on an integrated or outsourced basis.

After training at leading branding agencies in France, I founded and developed my own agency in Morocco before joining international consulting firms and agencies. There, I managed multidisciplinary teams (up to 30 people), oversaw strategic budgets (up to €5 million), and led repositioning projects combining strategic vision and creative direction.

Convinced of the central role of the brand as a driver of sustainable growth and customer experience mastery (B2C & B2B), I bring a hybrid approach combining business strategy, creativity, and positioning. My goal: to create and evolve brands with high added value, differentiation, and alignment with market challenges.

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 50km)

Experience

  • Capgemini Invent-FROG
    Director, Brand & Design
    January 2024 - December 2024 (11 months)
    Paris, France
    • Directed branding and UX design projects for international groups within an international strategic consulting firm. Focused on phygital customer experience. Bid management.
    • Managed client transformation projects (budgets €1-5 million, tech, retail, services sectors).
    Corporate Branding Branding and Visual Identity UI/UX Design Service Design
  • Yakeey
    Chief Marketing & Brand Officer
    January 2023 - December 2023 (11 months)
    • Strategic mission for the launch of a Proptech startup.
    • Definition of the business model, brand architecture, and launch strategy.
    • UX/UI supervision for the MVP and product roadmaps.
    • Digital marketing management (SEO/SEA, social media campaigns, PR).
    • Structuring of a team of 8 people, reporting to investors.
    Brand Strategy Branding & Identity Corporate Branding Creative Direction UI/UX Design
  • Groupe Zebra
    Deputy General Manager & Branding Director
    May 2016 - May 2021 (5 years)
    Lyon, France
    • Branding & design direction: brand strategy, visual identity, packaging, retail design.
    • Management committee (2020): strategic supervision and business development (revenue +20%).
    • Management of 25 creatives, consultants, and project managers.
    • Project management for international clients (Michelin, Carrefour, Danone, AMDIE, OCP…).
    • Business development in France and internationally.
    Branding and Visual Identity Corporate Branding Packaging General Management
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Education

  • MSG
    IAE FRANCE - Management Universities
    2003
    MSG
  • BA
    University of Jyväskylä
    2002
    BA

Skill set

UI/UX Design
Service Design
Packaging
General Management

Categories