Freelancer profile translated to English.
Back to original languageAbout Pierre-Emmanuel
- For over 15 years, I have been applying my passion for design and strategy to brands with meaning, between Paris and Shanghai.
- Co-founder of Mapatho, a health platform dedicated to chronic patients, and Artijaan, an ethical marketplace valuing Afghan artisans, I now support projects that aim to combine performance, meaning, and sustainable impact.
- My approach is global: brand strategy, storytelling, art direction, UX design. Everything that helps create coherent and human experiences that resonate with users and teams.
Art Direction & Creation
- Development of creative and differentiating concepts
- Analysis of your needs and challenges for a targeted response
- Execution of sector and competitive benchmarks
- Creation of mood boards and trend boards
- Design of complete visual identities: logos, graphic guidelines, brand universe
Creative Strategy & Branding
- Definition of brand platforms and creative platforms
- Development of brand rituals to strengthen engagement
- Creation of "brand content" aligned with the global strategy
- Support for multi-channel communication strategy
Execution & Design
- Graphic design: visual identity, print, web, editorial materials, and various visual communications
- Web & app design: UX/UI design, websites, landing pages, e-commerce
- Video production: editing, animation, motion design
Technical Skills
- 2D: Adobe Suite (Photoshop, Illustrator, InDesign), Midjourney, Keynote, PowerPoint
- 3D: Cinema 4D, SketchUp, Enscape
My Expertise
I support brands and startups in the creative and strategic development of their projects. I have already assisted several startups at different stages, from launch to acceleration, with solutions adapted to their challenges and ambitions.
Looking forward to discussing your needs and collaborating together,
Chinese
Basic
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ArtijaanArt DirectorARTS AND CRAFTSJune 2021 - Today (5 years)Paris, FranceArtijaan's mission is to support craftsmanship in Afghanistan and developing countries by preserving cultural heritage and ancestral know-how, while offering visibility and financial independence to artisans. These objectives are at the heart of the project.In charge of creative direction since its launch.+ Strategy+ Creative Direction+ Visual Identity+ Web Design+ Digital Communication+ Photography
- MapathoArt Director & CPOHEALTH AND WELLNESSSeptember 2018 - Today (7 years and 9 months)Paris, FranceIn charge of the creative direction of the Mapatho platform since its launch.+ Creative Direction+ Visual Identity+ Web Design+ Digital Communication
- Marcelle DormoyArt DirectorFASHION AND COSMETICSNovember 2018 - June 2021 (2 years and 7 months)Paris, FranceIn charge of the creative direction of the Marcelle Dormoy brand since its relaunch.+ Creative Direction+ Photo / Shooting+ Product and Packaging Design+ Visual Identity+ Web / E-commerce
Reviews
Recommendations
FU
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Education
- Master in Design and ManagementL'Ecole de Design Nantes Atlantique2011