Pierre-Emmanuel Chevalier

In a context where customer acquisition on the web is very competitive, it is necessary to optimize your various acquisition levers. With a full-time entrepreneurial experience for 2 years, I had to face these problems to launch a community publisher site with problems in terms of member acquisition and audience monetization.

I have a fairly varied professional background which allows me to quickly adapt to the client context. I have been living for 3 and a half years now an entrepreneurial experience in Rennes which led me to create and manage 3 websites. This entrepreneurial project now leaves me with enough bandwidth to hope to be able to bring my added value to various digital issues, whether for the benefit of mature or developing companies.

I have just come out of a 12-month mission as SEO Manager on the 2 search levers (SEO+ SEA) for the Yves Rocher France site.

Examples of possible support: you have problems with customer acquisition for your websites which require the implementation, management and optimization of advertising campaigns on Facebook, I propose to support you in this click factory that is the Facebook ad manager.

Choice of campaign objective (traffic VS interactions VS conversions?), budget management (cost per impression, per click, per conversion) settings (facebook pixel), targeting (creation of audiences // similar audiences // inclusion or exclusion of certain criteria...), distribution channel (the entire FB network or certain locations...) so many parameters that require a good understanding and on which I would be delighted to support you.

Possibility to support you on SEO/SEA issues, whether at the strategic framing level or at a more operational level.

Let's discuss it...