Freelancer profile translated to English.

Description

+ 10 years of experience | E-commerce & Digital Consultant | D2C Strategy, CRO, Shopify/SFCC | Luxury & Retail

Transition Manager / E-commerce consultant: Shopify / SFCC redesign & migration, conversion optimization (CRO), tracking & web analytics (GA4, GTM), D2C performance management.

> WHAT I MANAGE:

E-commerce & CRO Audit (5–10 days): UX + data/analytics diagnosis, quick wins, 30/60/90-day roadmap
Build / Redesign / Migration (1–6 months): scoping, backlog, governance, testing, go-live (with SEO + tracking security)
Run / Performance & Activation Management (monthly): KPI rituals, continuous optimization (CRO, content, SEO), execution monitoring

> MANAGEMENT, BUDGET & GOVERNANCE

Team management up to 5 people + coordination of IT / agencies / business units
Budget management > €1M (projects, run, service providers) and Impact x Effort trade-offs
Steering committees / project committees, go/no-go decisions
Reporting and Executive Committee presentations

> STACK & TOOLS

SFCC, Shopify, WordPress, Squarespace, Framer | SFMC, SFSC, Klaviyo | GA4, GTM, Looker Studio, Power BI | Akeneo (PIM), Brand Center (DAM) | Jira, Wrike, Notion

> REFERENCES & ACHIEVEMENTS (PERMANENT & CONSULTING)

PERMANENT

Rémy Cointreau (10 years – Head of e-commerce & activations): launch and structuring of group e-commerce, creation of e-boutiques, performance management & governance.
Other permanent experiences: Lacoste / Nike

CONSULTING / PROJECTS

Château Margaux (6 months): e-commerce redesign over a full cycle Audit → Build → Run
Rémy Cointreau (1 year): consulting project on PIM / Data Model / DAM redesign, 100% completeness for syndication of 11 brands
Spirits start-up: online presence (showcase site) + e-retail plan
B2B Real Estate: showcase site / technical security

If you are looking for a profile capable of quick scoping, management (governance, budget, executive committee) and concrete execution (redesign/migration, CRO, tracking, SEO), I can intervene quickly.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Rennes (up to 50km), Saint-Malo (up to 50km)

Rémy Cointreau
Head of E-Commerce, Web & Data - House of Remy Martin
WINE AND SPIRITS
September 2022 - Today (3 years and 9 months)
Paris, France
I managed the development of online D2C channels internationally, orchestrating WW Direct-to-Consumer models and the China ecosystem, with P&L management (performance monitoring, KPI management, business recommendations). In parallel, I acted as a digital transformation player (PIM, Web3, AI) to improve product data quality, customer experience, and operational efficiency. I designed and deployed 360° activation plans (product launches, brand campaigns, CRM) and managed the Digital Flagship ecosystem (governance, continuous optimization, stakeholder coordination).

Managed a team of 3 people + functional supervision of indirect contributors.
D2C Digital Transformation UI/UX Design E-commerce Artificial Intelligence
Rémy Cointreau
Project Manager - Digital Experience and E-Commerce - LOUIS XIII
WINE AND SPIRITS
September 2020 - September 2022 (2 years)
Paris, France
I supported the international D2C development by managing performance (P&L, KPIs, reporting) on Direct models and the China ecosystem. I defined the e-commerce strategy on two complementary levers, e-boutiques and e-retail, then structured a continuous improvement roadmap focused on conversion and user experience, deployed across 17 site versions.

On the data side, I implemented a "data-driven" approach: needs scoping, tool governance, monthly dashboards, and actionable recommendations for market teams. I also optimized acquisition (SEO/SEA) by creating guidelines, standardizing best practices, and improving performance. Finally, I designed and deployed digital activation plans (campaigns, CRM, launches), while providing transverse business support for the SEAP region.

Management: team of 3 people + coordination of indirect contributors.
Environment/tools: Shopify, Wordpress, SFSC/SFMC, GA4, Contentsquare, Power BI, Sentryc, Mikmak.
Conversion Rate Optimization (CRO) Data-Driven Decision Making SEO Strategy E-commerce 360 Activation
Rémy Cointreau
Digital project manager - LOUIS XIII
WINE AND SPIRITS
May 2017 - August 2020 (3 years and 3 months)
Île-de-France, France
Managed global e-retail with the creation of guidelines to harmonize best practices and improve partner performance. International coordination of brand campaigns (including the "100 Years" campaign): planning, market alignment, asset adaptation, and results monitoring.

Supervision of the brand website (website maintenance, functional evolutions, new features) in liaison with internal teams and service providers.

Social Media Management: content creation, editorial calendar management, and coordination of communications.

Implementation of comprehensive analytical tracking with monthly dashboards, continuous monitoring, and analysis of the digital ecosystem to inform decisions and optimizations.
E-commerce Web Analytics Brand Activation Social Media Website Maintenance