Freelancer profile translated to English.
Back to original languageAbout Pierre
Hello,
I have been advising companies on brand strategy, identity, and communication for nearly 10 years, for ad hoc short-term missions as well as long-term ones (most recently, a mission of nearly 2 years).
My background is twofold, in top-tier communication agencies (e.g., Young & Rubicam) and with clients: large CAC 40 companies like the Total Group, but also SMEs (like the Léanature Group) and startups (Aimée de Mars).
I offer my clients the benefit of experience based on a wide variety of markets and issues: consolidating leadership, revitalizing brand projects, creating brands from scratch, rebranding, supporting tenders, building and managing Communication teams.
My career as a communicator has led me to orchestrate multi-media action plans (advertising, PR, brand content, digital activation) and to manage internal cross-functional teams, and of course, to oversee partners (creative and media buying agencies).
There, you know almost everything.
English
Fluent
French
Native or bilingual
Can work on-site
Paris 15e Arrondissement (up to 50km)
Experience
- AIRDDM - Data-Driven Marketing
On Malt
Brand Strategy and Communication ConsultingMarch 2020 - March 2020 (1 month)Paris, France - Earlybird ConsultingFounding ConsultantCONSULTING AND AUDITSSeptember 2011 - Today (14 years and 9 months)New Paris, United StatesBrand strategy, identity, and communication consulting missions for:- Total Group, Total Spring France, Lampiris BE, employer branding and Total Careers- Léanature Group (food brands, beauty hygiene, new concepts)- E. Leclerc Group (Tissaïa)- Inventive Citi- JouéClub
- Lampiris BEProject Leader BrandingENERGY AND UTILITIESApril 2019 - Today (7 years and 2 months)Liège, BelgiumOverhaul of B2B and B2C brand architecture and positioning: diagnosis, co-creation workshops, study management.
Reviews
Patrick
AIRDDM - Data-Driven Marketing
Reviewed on 4/1/2020
Pierre accompanied us with great professionalism on a project to define a brand platform. In addition to his rigor, strategic analysis, and creative abilities, his interpersonal skills contributed to the fluidity of our exchanges. We are delighted with this collaboration and will not hesitate to use his talent again on other projects. Thank you Pierre, for this great meeting!
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